何秉燦 副教授 兼 系主任
- 系所：觀光管理系
- 研發領域：旅遊觀光及休閒
- 標籤： 觀光事業
- 專長： 永續觀光發展,觀光數位行銷,智慧觀光地管理,遊憩資源管理,鄉村觀光與休閒農業
- 學歷：
靜宜大學觀光事業學系休閒遊憩組(輔系英國語文學系)
國立嘉義大學休閒事業管理研究所 管理學碩士
國立彰化師範大學 地理學博士
- 經歷：
- 行政院 公共工程委員會 專家委員(觀光類、農學類)
- 勞動部 雲嘉南分屬小型企業人力提升計畫 輔導顧問
- 勞動部 雲嘉南分屬運籌人力資源整合服務計畫 輔導顧問
- 特色農業旅遊場域認證 評審委員
- 交通部觀光局 茂管處原住民族地區文化諮詢與觀光發展暨資源共同管理委員會 委員
- 台灣休閒與遊憩學會 秘書長
- 正修科技大學 休閒與運動管理系 助理教授
- 大同技術學院 研發處 副研發長
- 大同技術學院 觀光系 主任
- 誠安電腦公司 數位電視部 軟體工程師
- 電話：(07)381-4526#17243
- 傳真：(07)3810635
1
智慧旅遊時代遊客重遊意願：基於認知-情感-意動模型，探討遊客認知智慧科技、目的地印象 與滿意度之研究Tourist Revisit Intention in the Smart Tourism Era: A Cognitive-Affective-Conative Model of Perceived Smart Tourism Technologies, Destination Images, and Satisfaction in Taiwan
2
占族文化節慶活動對旅遊目的地形象與再訪意向之影響：以越南慶和省為例The Influence of Cham Cultural Festival Events onDestination Image and Destination Revisit Intention:A Case Study of Khanh Hoa Province, Vietnam
3
以推、拉、繫住力理論探討轉換低碳旅遊意圖與低碳旅遊行為之研究An Investigation into the Switching Intentions and Behavior in Low-Carbon Tourism Using the Push, Pull, and Mooring Effects theory
4
以信任為中介變項探討隱私關注度對旅館服務機器人使用的影響Exploring the Impact of Privacy Concerns on the Use of Hotel Service Robots: The Mediating Role of Trust
5
Z世代視角下：探討視覺化內容與敘事方式對遊客打卡行為、旅遊意圖與旅遊目的地選擇之影響From the Perspective of Generation Z : Exploring the Influence of Visual Content and Narrative Style on Tourists' Check-in Behavior, Travel Intentions and Destination Choices
6
學生對領團人員專業職能、領團風格、信任感與滿意度之研究-以高雄地區高中職校為例The Study on Students' Perception of Tour Leaders' Professional Competences, Leadership Style, Trust, and Satisfaction: A Case of High Schools and Vocational Schools in Kaohsiung.
7
高雄市數位行銷策略對來台日本遊客之 旅遊需求、旅遊體驗影響之研究A Study on the Impact of Kaohsiung City's Digital Marketing Strategies on the Travel Needs, and Travel Experiences for Japanese Tourists Visiting Taiwan.
8
遊客旅遊動機、旅遊體驗、滿意度及重遊意願之研究-以越南旅遊團為例A study of the Relationships among Travel Motivation, Travel Experience, Satisfaction and Revisit Intention--Group Package Tours to Vietnam as a case
9
山岳旅遊者社群媒體信任、登山感知風險、遊憩涉入對登山旅遊行為認知之研究A study on mountain tourists' social media trust, perceived risk of mountaineering, and recreational involvement in the perception of mountaineering tourism behavior
10
在民族地區規劃社區型旅遊：以越南Bau Truc陶瓷村為例Planning for Community-Based Tourism in Ethnic Regions: An Examination of Bau Truc Pottery Village in Vietnam
11
遊客對永續性、目的地吸引力、地方依附與推薦意願之研究-以竹田國際慢城為例Tourists' Perceptions of Sustainability, Destination Attractiveness, Place Attachment, and Recommendation Intention – A Case of Jhutian Cittaslow International
12
消費者社群媒體功能、網路口碑對旅遊產品網路直播行為、滿意度及購買意願之研究A Study on the Functions of Consumer Social Media and eWOM on the Livestreaming Behavior, Satisfaction, and Purchase Intention of Tourism Products
13
視覺導向旅遊：探討Instagram打卡貼文對旅行者目的地選擇的影響Visual-oriented Travel : Exploring the Impact of Instagram Check-in Posts on Travelers' Destination Choices
14
高雄輕軌遊客環境意識、旅遊動機與使用態度對使用意圖之研究A Study on Tourists' Environmental Awareness, Travel Motivation, and Usage Attitudes towards the Kaohsiung Light Rail System and Their Impact on Usage Intentions
15
臺灣中海拔山林遊程聲音干擾之遊客認知研究Tourist perception on Sound lnterference of Taiwan Mid-altitude Mountain Forest Excursion
16
混合式的多準則決策方法來進行永續農業旅遊的選址: 以越南為例的實證調查A mixed multi-criteria decision-making approach for sustainable destination selection of agritourism: An empirical investigation using the case of Vietnam
17
親子餐廳消費者社群媒體涉入與滿意度對重訪意願之研究A Study on Effect of Parent-Child Restaurant Consumers' Social Media Involvement and Satisfaction on Revisit Intention
18
鄉村節慶活動吸引力、五感體驗與休閒效益之研究-以高雄市美濃區白玉蘿蔔節為例A Study on the Attractiveness, Five-sense Experience, and Leisure Benefits of Rural Festivals: A Case of the White Jade Radish Festival in Meinong District, Kaohsiung City
19
導遊人員運用智慧型手機於導覽解說之研究A study on Tour Guides Using Smartphones in Tour Guide Interpretation
20
價值共創、體驗價值、忠誠度、滿意度關係之研究-以高雄市美濃白玉蘿蔔季為例The Relationship of Value Co-creation, Experience Value, Loyalty and Satisfaction - A Case of White Jade Radish Festival in Meinong, Kaohsiung
21
旅館智慧服務體驗、服務品質對滿意度影響之研究The Effect of Hotel Intelligent Customer Experience and Service Quality to Satisfaction
22
消費者網路互動與網站品質對親密度與忠誠度影響之研究-以線上旅行社為例The Effect of Consumer Internet Interaction and Website Quality on Intimacy and Loyalty: A Case of Online Travel Agency
23
以科技接受模型探討消費者對線上露營訂位網站之使用意願研究A Study of Consumer Intention Using Online Camping Reservation Websites Based on Technology Acceptance Model
24
應用PPM理論探討高山症防治行為對台灣觀光客西藏高原旅遊意願之研究Applying PPM theory to explore the behavior of altitude sickness prevention and treatment on the willingness of Taiwan tourists to travel to the Tibetan plateau of the study
25
品牌旅遊網站在網路口碑及品牌形象對顧客滿意影響之研究A Study on the Influence of Online Reputation and Brand Image of Branded Travel Websites on Customer Satisfaction
26
疫情環境下電商平台之數位行銷策略、消費者滿意 度、購物知覺風險與再購意願之研究The Study of Digital Marketing Strategy, Consumer Satisfaction, Perceived Risk of Shopping, and Repurchase Intention of E-commerce Platforms duringthe Covid-19 Pandemic
27
主題樂園企業形象、社群行銷與知覺價值之研究A Study of Corporate Image, Social Marketing and Perceived Value of Theme Park
28
連鎖咖啡店數位行銷策略、顧客滿意度與重購意願之研究A Study of Digital Marketing Strategy, Customer Satisfaction and Repurchase Willingness of Coffee Chain Shops
29
Youtube網站互動性及網路口碑對露營地重遊意願影響之研究A Study on the Influence of Youtube and Word-of-Mouth of Video Social Networking Sites on the Willingness to Revisit Campsites