葛關復勇 副教授
- 系所：行銷與流通管理系
- 研發領域：管理及行政
- 標籤： 行銷管理
- 專長： 行銷管理,消費者分析,服務業行銷,市場調查與策略分析,統計學與套裝軟體
- 學歷：
國立中山大學企業管理學系博士
- 經歷：
空軍軍官學校文職專任講師。
- 電話：(07)601-1000#34216
- 傳真：(07)601-1043
1
多元產品的知覺價值、心流體驗與顧客重遊意願關係之研究 －以義大遊樂世界消費者為例A Study on the Relationship between Perceived Value, Flow Experience, and Customer Revisit Intention in Diversified Product Context: A Case of Consumers at E-DA Theme Park
2
顧客抱怨比什麼都不說好?服務失誤、服務補救與顧客滿意度關係之研究—以餐飲業為例Is it better for customers to complain than not to say anything at all? A study on the relationship among service failure, service remediation and customer satisfaction - Restaurant industry as an example.
3
後疫情時代淨水產品屬性框架與代言人來源效應對購買意願的影響－消費者健康信念為干擾變數The Impact of Attribute Framing of Water Purifier Product and Source Effect of Celebrity Endorsement on Purchase Intention under the Post-Epidemic Era Moderating Effect of the Consumer Health Belief Model
4
化妝品包裝盒「設」「色」對消費者 「難分難捨」收藏意願之影響The Influence of "Pattern" and "Color" of Cosmetic Packaging Boxes on Consumers' "Inseparable" Collecting Intention
5
商圈品牌形象、體驗價值與顧客共鳴間關係之研究 ―以高雄市後驛商圈為例Research on the Relationship among Brand image , Experience Value and Customer Resonance in Shopping Distric―Taking the Houyi Shopping District in Kaohsiung City as an Example
6
網路不文明論證強度與效價對訊息採納意圖之影響The Influence of Argument Strength and Valance on Online Incivility Adoption
7
社群媒體圖片具象對閱後效果之影響：文字隱喻與認知需求效果之干擾效果The effect of image representation on reading effectiveness of social media：The moderating roles of text metaphor and needs for cognition.
8
不動產開發業關鍵成功因素之探討 —以商業模式創新為觀點The Study of Key Success Factors Operated by Real Eatate Development Industries—Based on the Viewpoints of Innovation linked with Business Model.
9
廣告代言人擬真程度與訴求、利他傾向對綠色公益募集參與意願影響的探討The Influence of the Spokesman，s Realistic level and Appling、Altruistic Tendency on Willingness to Particpate ＧCVS，s Public Welfare Raisin
10
手機擁有依附與心理儉約性對產品投保意願關係之研究The study of the relationship between cell phone ownership attachment and psychological frugality on the willingness to insure
11
5G行動寬頻創新服務與轉換成本 對消費者採用意圖影響關係之研究The Study of 5G Mobile Broadband Innovative Services and Switching Costs on Consumers’ Adoption Intentions
12
通訊APP心流體驗、自我效能影響員工持續使用意圖之研究The study on the effect of mind flow experience by communication APP and self-efficacy on employees' intention to continuously use the APP
13
內容吸睛，但誰最得消費者歡心？用戶生成內容來源與類型對廣告效果之影響Attractive content, but which is most popular with consumers? The influence of the source and type of user generated content on advertising effectiveness.
14
臺灣地區電動機車創新擴散模式之研究－以計畫行為理論探討民眾使用意圖The Study of the Diffusion of Innovation Model on Electric Motor in Taiwan - Applying the Theory of Planned Behavior to Investigate the User’s Intention
15
「圖」「文」到底何茂？公益廣告置入對街道傢俱 使用意願之影響—民眾美感素養為調節變數的探討“Image” or “Text”, Which is Better? The Effect of Presenting Style on Advertising Placement toward Public Welfare upon the Willingness to Use Street Furniture--Investigating the Aesthetic Quality as a Moderating Variable.
16
「真」的比「擬」好嗎？代言人擬真程度對公益募集參與意願的探討—廣告訴求與利他傾向為調節變數之影響Is it better to be “you” who is “really”? The influence of the spokesman’s realistic level on Willingness to Participate CVS’s public Welfare Raising-Advertising Appealing and Altruistic Tendency as the moderating variables.
17
企業永續經營由「質到值」提升關係之探討 -以台灣鋼鐵業貿易商為例The Study of Relationship Enhancing from Quality to Value in Enterprise Sustainable Business Management-The View Points by Taiwan Steel Industry Traders
18
「真」的，比「擬」好嗎？ 代言人擬真程度對廣告說服效果的影響 －產品特性與涉入程度為調節變數之探討Is it better to be "you" who is "really"? The influence of the spokesman's realistic level on the effect of advertising persuasion-product appeal and involvement as the moderating variables.
19
臺灣水產品品牌溝通共鳴模式產銷協奏篇之探討Exploration on the Resonance Model of Brand Communication Toward the Ensemble between Production and Marketing in Taiwan Seafood Brands.
20
區域漁會循環經濟對地方創生效益之個案研究 － 以新港區漁會導入深加工為例A Case Study of Circular Economy Upon the Benefit of Regional Revitalization: Introducing Deep Processing for Xin-Gang District Fisherman’s Association
21
社會行銷覺察與消費者公民性對便利商店公益募集參與意願影響關係之研究The Effect of Social Marketing Awareness and Consumer Citizenship upon Willingness to Participate CVS's Public Welfare Raising
22
契約合作模式價值共創、品牌意涵與品質評估間關係之研究 － 以有機蔬菜購買消費為例The Research on the relationship among Value co-creation, Brand meaning and Quality assessment in Participatory Guarantee System - Taking the Purchase and Consumption of Organic Vegetables as an Example.
23
產品生產地與品牌來源國對消費者購買意願 影響之研究The Effect of Product’s Country of Manufacture,Country of brand upon Purchasing Intentions
24
服務品質、顧客滿意度對商業友誼關聯之研究-以高雄不動產房仲業為例The Impact of Service Quality and Customer Satisfaction on commercial Friendship-A Case Study of Kaohsiung Real Estate Agents
25
自動體外心臟除顫器影響使用因素之研究A Study of Influential Factors on Automated External Defibrillator
26
品牌形象與口碑行銷對消費者購買意願之影響研究 ─以高雄地區房仲業消費者為例The Influence of Brand Image and Word of Mouth Marketing on the Buying Intention of Consumers-An example of Real Estate Consumers In Kaohsiung City Area
27
順序體驗產品的感官（非）相似性對購買意圖之影響─購買情境涉入程度與認知負荷調解效果的探討The Study of Sensory (Dis) similarity When Sequentially Sampling Products on Purchase Intention: The Moderating Effects of Purchase Situation Involvement and Cognitive load.
28
APP推廣誘因與時間距離對購買意願之研究The Influences of App Promotional Incentive and Temporal Distance on Purchase Intention
29
等一下，好嗎？ —廣告訴求與時間距離對APP預售商品購買意願之研究Wait a Minute Okay? The Influences of App Advertising Appeal and Temporal Distance on Purchase Intention
30
知覺便利性、自我效能感與APP預售商品購買意願關聯之研究Research on the Relationship Among Perceived Convenience, Self-efficacy and the Purchase Intention toward APP Pre-sales
31
電話通信產業之關係經營、連結型式與互動品質 關係之研究Research on the relationship between the relationship management,connection type and interactive quality of the telephone communication industry
32
促銷情境與訊息框架對購買意願的影響－產品涉入程度為調節變數之研究The Impacts of Promotion Situation and Message Framing on Purchase Intention: The Moderating Effects of Product Involvement