簡施儀 副教授 兼 系主任
- 系所：行銷與流通管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 連鎖企業管理,零售管理,國際流通
- 學歷：
國立神戶大學商學博士
- 經歷：
- 電話：07-601-1000#34225
- 傳真：07-601-1043
1
情緒對線上評論行為的影響：以Google地圖評論為例The Impact of Emotions on Online Review Behavior: A Case Study of Google Maps Reviews
2
管理層回應對餐廳線上評論的影響：以Tripadvisor為例The Managerial Response to the Impact of Restaurant’s Online Review: The Case of Tripadvisor
3
親環境自我認同與炫耀性消費對購買環保體育用品的影響力：以羽球打者為例Appraising the influence of pro-environmental selfidentity and conspicuous consumption on the purchase of eco-friendly sporting goods: A case study of badminton players
4
利己、利他主義價值觀及親環境自我認同對綠色體育用品購買行為之影響The effects of egoism, altruism values and pro-environmental self-identity on purchase behavior of green sporting goods
5
疫情下知識管理能力對組織敏捷性的影響：以臺灣中小型連鎖餐飲企業為例The impact of knowledge management capability on organizational agility during the COVID-19 epidemic：A case study of small and medium sized restaurant chains in Taiwan
6
探討不同揀貨配置對成本之影響-以全台物流為例Exploring the impact of different picking configurations on cost–A Study of Taiwan Distribution Center
7
探討縮減揀貨距離及作業時間如何提高理貨效率-以全台物流U區為例Exploring the Impact of Reducing Picking Distances and Operation Time on the Picking Efficiency Improvement – A Study of the U Zone in the Taiwan Distribution Center
8
消費者信息共享意圖對品牌參與的影響 ：企業社會責任知覺的中介效果The influence of consumer information sharing intention on brand engagement: The mediation effect of corporate social responsibility perceptions
9
社群媒體中推敲可能性模型對品牌參與度的影響 : 延伸發現對資訊分享意願的影響The influence of elaboration likelihood model in social media on brand engagements: An extended approach to information sharing intention
10
快時尚品牌自我一致性對社群媒體中品牌投入的影響The Impact of Fast Fashion Brand Self-Congruity on Brand Engagement in Social Media
11
社群媒體行銷、品牌意識與購買意圖之研究Research of Social Media Marketing, Brand Awareness and Purchase Intention
12
台灣便利商店食物浪費管理之研究- 以台灣全家便利商店友善食光為例A study on the food waste management of convenience store in Taiwan-Evidence from FamilyMart’s Cherish Food
13
探討企業社會責任、知識對顧客在社群媒體上價值共同創造行為之影響Examining the Impact of Corporate Social Responsibility and Knowledge on Customer Value Co-Creation Behavior in the Context of Social Media
14
以品牌為角度切入 探討網紅之品牌忠誠度Exploring the Loyalty of Internet Celebirty from the Perspective of Brand