謝致慧 教授
- 系所：行銷與流通管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 智慧零售消費者行為研究,創新科技應用智慧零售管理研究,賣場規劃與管理,連鎖加盟經營管理
- 學歷：
國立嘉義大學企業管理(學)系博士
- 經歷：
國立臺中科技大學流通管理系助理教授。
曾任職於流通等相關事業高階經營主管二十多年。
- 電話：(07)601-1000#34220
- 傳真：(07)601-1043
1
提升超商EC作業效能以改善包裹爆量衍生問題之實務探討Practical Discussion on Improving the Efficiency of EC Operations in Convenience Stores to Improve the Derivative Issues of Package Explosion
2
導入冷凍生鮮食品推動超商營運轉型Introduction of frozen fresh food to promote convenience store’s operational transformation
3
探討品牌電商提升業績之解決方案Exploration of solutions to enhance the performance of brand e-commerce
4
COVID-19疫情威脅對恐慌性購買意圖與消費分配之影響The Effects of COVID-19 Threat on Panic Buying Intentions and Consumption Allocation
5
維修服務模式經由顧客信任度對顧客滿意度之影響The Influence of Maintenance Service Model on Customer Satisfaction through Customer Trust
6
收銀區行動盲點與數位螢幕廣告經由廣告商品注意力對衝動性購買意圖之影響The Impact of Cashier Area Mobile Blinders and Digital Screen Advertising on the Advertised Product Attention and Impulse Purchase Intention
7
電商服務模式對服務滿意度之影響The Effect of E-commerce’s Service Model on Service Satisfaction
8
生命意義對環保產品及健康飲食之購買行為影響The Impact of Meaning in Life on the Purchase Behavior of Environmental-Friendly Products and Healthy Diet
9
商店內不同區域接收行動定位廣告對廣告關注度及購買意圖之影響The Impact of Receiving Location-Based Advertising on the Advertising Attention and Purchase Intentions in Different Areas of the Store
10
價值觀與信念對消費者購買意願的影響The Impact of Values and Beliefs on Consumers' Purchase Intention
11
虛榮特性與物質主義對購買意願之影響The Influence of Vanity Traits and Materialism on the Willingness to Purchase
12
賣場 APP 對消費者體驗價值之影響The Effect of Hypermarket APP on the Value of Customer Experience
13
遊戲化獎勵顯著性對消費購物行為之影響The Effect of Reward Significance on Consumer Shopping Behavior in Gamification
14
菜單形式對消費者行為之影響The Effect of Menu Type on Consumer Behavior
15
台灣土雞肉分切市場分析An Analysis for the Local Chicken in Taiwan
16
犬貓市場經營模式與績效之探討 -以A寵物連鎖店為例A Study on the Business Model and Performance of Pet Market-An Example of A Pet Chain Store