葉曉萍 教授
- 系所：行銷與流通管理系
- 研發領域：管理及行政
- 標籤： 生產作業管理
- 專長： 供應鏈管理,資料庫管理系統
- 學歷：
美國威斯康辛大學麥迪遜分校工業工程系博士
- 經歷：
- 電話：(07)601-1000#34215
- 傳真：(07)601-1043
1
越南咖啡店顧客重購意向：國際與國內咖啡品牌比較CUSTOMERS REPURCHASE INTENTION IN VIETNAMESE COFFEE SHOPS: COMPARISON BETWEEN INTERNATIONAL AND DOMESTIC COFFEE BRAND
2
產品置入韓劇對觀眾購買意願之影響The Impact of Product Placement in Korean Dramas on Audience’s Purchase Intention
3
影響泰國消費者使用電子錢包忠誠度因素研究Factors Affecting Brand Loyalty of the Electronic Wallets in Thailand
4
促銷對購買決策的影響:智能型手機的案例研究The Impact of Sales Promotion on Purchase Decisions: A Case Study of Smartphones
5
影響持續使用線上訂房意圖的因素:以 UTAUT 為理論基礎Determinants Of Continuous Use Intention Of Online Hotel Bookings: UTAUT As The Theoretical Basis
6
網路購物消費者忠誠度影響因素:蝦皮在台灣和印尼市場的比較Factors Impacting Consumer Loyalty on Online Shopping: Comparison between Shopee Taiwan and Indonesia
7
自助結賬系統使用意願影響因素之研究： 比較台灣與德國市場Factors Influencing Usage Intention of Self-Checkout System: A comparative study between Taiwan and Germany
8
商業生態系統對會員品牌資產感知的影響 案例研究：CP 集團Effects of business ecosystem on member’s brand equity perception Case Study: CP Group
9
研究菲律賓消費者對保險購買意願之影響因素A Study of Intrinsic and Extrinsic Factors Affecting Filipino Consumer’s Purchase Intention Towards Life Insurance
10
影響越南消費者對乳製品購買忠誠度的因素The Determinants to Customer Brand Loyalty Towards Dairy Products in Vietnam
11
產品包裝與標籤影響消費者對品牌知名度與購買意願之影響--國際品牌與當地品牌比較Package design and information label impacting on brand awareness and purchase intention -- comparison between global and local brands
12
微型企業創業機會辨識關鍵成功因素之研究-以手工皂為例The Key Facyors of Opportunity Identification in Micre-enterprises of Handmade Soaps
13
國外品牌進入台灣市場之關鍵成功因素：以Biti’s運動品牌為例Critical Success Factors of Foreign Entry to Taiwan: The Biti's case
14
零售賣場導入智慧科技之研究比較台灣與越南市場Smart Technology Adoption in Retailing: A comparative study between Taiwan and Vietnam
15
零售賣場導入智慧科技之研究--比較台灣與菲律賓市場Smart Technology Adoption in Retailing: A Comparative Study Between Taiwan and Philippines
16
高等教育對大學生社會創業意願的影響.高雄科技大學管理專業交叉比較分析The influence of higher education on social entrepreneurial intention amongst university students. A cross comparison analysis of management programs offered at National Kaohsiung University of Science and Technology
17
影響消費者對高級車品牌再購意願之研究 －以L牌休旅車為例Factors Influencing Repurchase Intentionof Luxury Cars-- The Case of L Brand’s RV in Taiwan’s Market
18
客戶服務人員的服務特性對關係品質之影響：人類與人工智慧的差異The Impact of Customer Service Characteristics on Relationship Quality：Comparison between Human and Artificial Intelligence
19
以模糊質化比較分析法探討門市對於盤點制度信任之研究-以某便利商店為例Trust of Branch Stores in the Headquarters’ Inventory Inspection System: A QCA approach.
20
顧客對AI科技商店的信任Customer trust in AI-based retail stores
21
遊戲化應用對品牌形象及購買意願之影響Influence of Gamification on Brand Image and Purchase intention
22
影響獲利因素之預測模型建立：以E牌投影機為例Building Profit Forecasting Model: A Case of E Brand’s Projectors
23
新冠肺炎對台灣旅遊業之影響與因應The Study of the impact of the Coronavirus Disease on Taiwan's tourism industry and Response
24
台灣在校大學生對校園行動支付使用意願之研究A Study of College Student’s Intention to Use Campus Mobile Payments in Taiwan
25
短影音熱潮中使用者人格特質與品牌意識之影響The Relationship between Brand Awareness and Audient’s Personalities: The Case of Short Videos
26
探討品牌意識與瀏覽者五大人格之關聯性 -以 YouTube 為例The Relationship between Brand Awareness and Watchers’ Personalities-The Case of YouTube
27
以模糊質化比較分析法探討顧問式銷售中影響品牌價值之研究The influence of consultative selling on brand value: A QCA approach
28
消費者食品安全態度、意圖與行為—以廠商作為與政府政策為干擾變數Customer Attitude, Intention and Behavior for Safe Foods—Manufacturer Conducts and Government Polices as Moderators.
29
印尼的總體經濟指數分析-海外直接投資、匯率波動、股市價格以及經濟成長間之關聯性An Analysis of Macroeconomic Indicators for Indonesia: A Correlation Study between Foreign Direct Investment Inflow, Volatility in Exchange Rate, Development of Stock Market Prices and Economic Growth
30
探討遊戲化體驗對內、外在動機與購買意願、口碑意願之影響—以旅遊展為例Exploring the Influence of Gamified Experience on Intrinsic Motivation, Extrinsic Motivation, Purchase Intention, and Word-of-Mouth Intention—A Case of Travel Fair
31
以社會認知理論探討影響行動支付使用意圖之因素Factors Affecting the Use Intention of Mobile Payment: A Social Cognitive Theory Prospective
32
探討透過情境行銷所促發的廣告點擊行為Explore ad click behaviors promoted through contextual marketing
33
以使用與滿足理論探討影響旅遊App持續使用因素Investigating influence of Travel App Continuous Use—From the Perspective of the Use and Gratification Theory.