楊景傅 教授 兼 管理學院院長 兼 財金學院院長
- 系所：行銷與流通管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 策略行銷,策略管理,國際行銷,國際企業管理
- 學歷：
美國華頓大學管理博士
澳洲西澳大學企業管理碩士
國立台灣大學藥學士
- 經歷：
Ken Ho & Associates (Perth, Australia) 管理顧問
Paternoster & Chan (Perth, Australia) 管理顧問
經濟部外貿協會國際企業人才培訓中心聘任教師
靜宜大學國際企業學系副教授
靜宜大學國際企業學系主任
國立嘉義大學EMBA兼任副教授
長榮大學經營管理研究所博士班兼任副教授
教育部「數位學習認證中心」 審查委員
國立高雄第一科技大學國際管理碩士學程主任
國立高雄第一科技大學管理學院副院長
- 電話：07-601-1000 #34200
- 傳真：07-601-1043
1
歐盟人工智慧醫療照護法與倫理Law and Ethics of AI Healthcare in the European Union
2
轉換型領導與第一線服務人員內在動機、工作投入及工作倦怠關係之研究The study of the relationships among transformational leadership and frontline service employees’ intrinsic motivation, work engagement and burnout
3
運用G-STIC架構發展貓罐頭新產品上市之行銷計畫Using the G-STIC Framework to Develop a Marketing Plan for Launching a New Canned Cat Food
4
個人工作適配、情緒勞動對第一線服務人員組織公民行為之研究How person-job fit and emotional labor affect frontline service employees’ organizational citizenship behavior
5
散戶投資行為之研究- EKB理論之應用Applying the EKB Theory to Study Retail Investors’ Investment Behavior
6
個人呼吸護具企業對企業銷售之探索性研究Exploring Business to Business Sales of Personal Respirators
7
台灣寵物食品品牌行銷策略之研究-以E公司為例The Study of the Marketing Strategy for a Taiwanese Pet Food Brand
8
後疫情時代多層次傳銷線上與線下行銷轉型之研究 -以M公司為例The Transformation of Online and Offline Marketing for a Multi-level Marketing Company in the Post Covid-19 Era
9
COVID-19對健身公司商業模式影響之研究The Impact of COVID-19 on a Fitness Firm’s Bussiness Model
10
倫理領導、工作熱情對銷售人員組織公民行為之研究How ethical leadership and work passion affect salespersons' organizational citizenship behavior.
11
外送平台之研究：以馬來西亞和台灣為例The Study of Delivery Service Platform: Cases of Malaysia and Taiwan
12
社群媒體使用對工作多樣性、員工創造力及員工技能發展影響之研究—以B2B銷售人員為例The effects of B2B salespeople's social media use on their job variety, creativity and skill development
13
探索影響連鎖餐飲在百貨公司、大賣場及購物中心展店的非財務性因素Exploring non-financial factors for influencing chain restaurants' opening stores in department stores, hypermarkets, and shopping malls.
14
台灣大學生對電動機車的環保價值觀研究The Green Perceived Value of Taiwanese University Students Regarding Electric Scooters
15
新型冠狀病毒大流行影響下多層次直銷公司商業模式轉型之研究The Transformation of Business Model of a Multi-Level Marketing Company Under the Influence of the New Coronavirus Pandemic
16
投資越南色母粒工廠的可行性分析A Feasibility Study of Investing a Masterbatch Factory in Vietnam
17
和諧式工作熱情和倫理氣候對個人組織適配及員工創造力影響之研究How Harmonious Work Passion and Ethical Climate affect Person-Organization Fit and Employee Creativity.
18
主動性人格和倫理領導對個人工作適配及員工創造力影響之研究How proactive personality & ethical leadership affect person-job fit & employee creativity.
19
倫理領導、個人工作適配、組織認同及工作投入關係之研究Exploring the relationships among ethical leadership, person-job fit, organizational identification, and job involvement
20
員工情緒能力與知覺公平對服務補救影響之研究 -以餐旅業為例The roles of employee emotional competence and perceived justice in service recovery encounters: evidences from the hospitality industry.
21
倫理領導與工作投入、員工創造力關係之研究：探討組織認同、個人與團隊適配、以及個人與工作適配之影響The study of relationships among ethical leadership, work engagement, and employee creativity: Exploring the effects of organizational identification, person-group fit, and person-job fit
22
23
Focus時尚流行館商業模式之探討Investigating the Business Model of Focus Square
24
第一線服務人員創造力與顧客導向跨界行為之研究：角色衝突、角色模糊及主動性人格的影響Frontline Service Employees' Creativity and Customer Oriented Boundary Spanning Behavior: The Impacts of Role Conflict, Role Ambiguity and Proactive Personality
25
線上社群的互動對於健康資訊傳播的促進與擴散Online Community for Enhancing Health Communication and Information Diffusion
26
從社會資訊流程視角探討數位金融平台Exploring the Social Information Processing in a Digital Finance Platform
27
內容的力量–探討網站資訊內容對於訪客停留的 影響The Power of Content - The Impacts of Website Information Delivery on Users' Visiting Intentions and Perceptions
28
新型冠狀病毒大流行對藥局經營的影響-藥師的口罩人生The Impact of Covid 19 Pandemic on the Operation of a Pharmacy：A Pharmacist's Dealing with the Mask Issue
29
化妝品製造工廠產品創新之研究The Study of Product Innovation for a Cosmetics Manufacturer
30
基層診所策略聯盟之研究The Study of Strategic Alliances of Primary Clinics
31
保健品行銷策略分析-以S公司為例The Marketing Strategy Analysis of Diatary Supplments for S Company
32
企業社會責任對顧客滿意、顧客對公司認同及顧客忠 誠度影響之研究:以快時尚品牌為例The Impact of Corporate Social Responsibility on Customer Satisfaction, Customer Company Identification, and Customer Loyalty for Fast Fashion Brands
33
倫理領導、個人-組織配適、工作投入與組織認同對離職傾向影響之研究How Ethical Leadership, Person-Organization Fit, Work Engagement, and Organizational Identification Influence Intentions to Leave
34
倫理領導、知覺顧客參與、顧客導向對情緒勞動影響之研究：以房仲人員為例How Ethical Leadership, Perceived Customer Participation, and Customer Orientation Affect Real Estate Agents’ Emotional Labor
35
顧客導向、情緒勞務及離職傾向關係之研究： 以便利超商服務人員為例Investigating the Relationships Among Customer Orientation, Emotional Labor and Intention to Leave: An Empirical Study of Convenient Stores’ Service Employees
36
運用PZB模型探討LED公司服務品質之研究Using PZB Model to Investigate a LED Firm’s Service Quality
37
工作投入與情緒勞務對壽險業銷售人員影響之研究How Work Engagement and Emotional Labor Affect Life Insurance Salespeople
38
消費者環保意識對使用電動汽車影響之研究The Impact of Consumers’ Environmental Awareness on the Usage of Electric Vehicles
39
清真食品認證之生產與作業管理之研究-以M公司為例The Study of Production and Operation Management for Halal Food Certification at Company M
40
壽險業人力資源管理之研究：以C公司為例The Study of Human Resource Management for the Life Insurance Industry Evidence from C Company
41
新產品上市關鍵成功因素之研究 - 以H公司為例The Study of Key Successful Factors for Company H's New Product Launch
42
個人與工作配適度及離職傾向：以金屬製品業B2B業務人員為例Person-Job Fit and Intention to Leave: An Empirical Study of Business-to-Business Salespeople in Manufacture of Fabricated Metal Products Industry in Taiwan
43
中小企業實踐企業社會責任之探索性研究An Exploratory Study of a Small and Medium Sized Enterprise’s Practicing Corporate Social Responsibility
44
KTV 結合文創元素之可行性研究A Feasibility Study of KTV’s Using Cultural and Creative Elments
45
倫理氣候、組織認同對第一線服務人員之工作 投入之研究How Ethical Climate and Organization Identification Affect Frontline Service Employees’ Work Engagement