邱彥婷 副教授
- 系所：行銷與流通管理系
- 研發領域：國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 服務行銷,科技與創新管理,產業行銷,國際行銷
- 學歷：
JOHANNES-KEPLER UNIVERSITY LINZ,AUSTRIADEPT OF MARKETINGSCIENCE博士
- 經歷：
- 電話：(07)601-1000#34223
- 傳真：(07)601-1043
1
探討網紅對購買意願之影響 -以網紅自創品牌為例The impact of influencer on purchase intention – the example of influencer owned brands
2
線上評論對預訂飯店意圖之影響 – 以飯店業為例Impact of Online Reviews on Booking Intention in the Accommodation Business
3
千禧世代對於環保產品的購買因素—以環保標籤為焦點Antecedents Of Green Purchasing Among Millennials - The Role Of Eco-Labels
4
擴增實境的應用對高參與度產品購買意願之影響The Impact Of Augmented Reality Deployment On Purchase Intention In High Involvement Products
5
網紅行銷之成功要素-以形象、情感連結與訊息創意為關鍵因素Success factors in influencer marketing - the role of image, emotional connection and message creativity
6
探討企業社會責任對速食業消費者忠誠度之影響Investigating the Impact of Environmental Corporate Social Responsibility on Consumer Loyalty in the Fast Food Industry.
7
零售品牌體驗和品牌喜愛對口碑的影響The Impact of Retail Brand Experience and Brand Love on Word of Mouth
8
企業社會責任真實性在促進客戶公民行為中的作用: 來自速食業的證據The role of corporate social responsibility authenticity in boosting customer citizenship behavior: evidence from fast food industry
9
共享平台信任之前因與後果－以Goshare為例The antecedents and consequences of trust in Sharing platforms－The case of Goshare.
10
市場追隨者之行銷策略-以台灣便利超商產業為例A Research of Market Follower Strategy - The Case of Taiwanese Convenience Retailing
11
探討零售業自助服務科技使用意圖 -現況調查之研究Exploring the use of self-service technologies in retailing – a follow up study
12
探討CSR知覺、忠誠意願與品牌態度之關聯性－以全聯為案例Exploring The Relationship of CSR Perception, CSR Loyalty Intention and Brand Attitude -A Study of PX Mart
13
探討企業環保CSR對消費者忠誠意願之影響 —以統一7-11超商為例The impact of corporate environmental CSR on consumer loyalty intentions: The case of 7-11 convenience chain store
14
探索越南零售業使用自助服務技術的因素Exploring the antecedents to use intention of Self-Service Technology in the retail sector in Vietnam
15
環境企業社會責任對食品零售業的品牌態度和忠誠意圖的影響The Impact of Environmental CSR on Brand Attitude and Loyalty Intention in Food Retailing Sector
16
影響植物肉購買意願之因素Factor Influencing Purchase Intention of Plant-based Meat
17
顧客期望和品牌信任度者對服務補救滿意度之影響The Impact of Customer Expectation and Brand Trust on Service Recovery Satisfaction
18
消費者零售科技接受度之跨市場比較Comparing Consumer Acceptance of Retail Technologies in a Multimarket Context
19
廣告態度對購買意願影響之研究: 以品牌愛慕與消費者-品牌一致性為中介角色The impact of advertising attitude on purchase intention: The mediating role of brand love and consumer-brand congruence
20
廣告態度對品牌形象、品牌信任與購買意圖的影響-以旅館業為例The Impact of Advertising Attitude on Brand Image, Brand Trust and Purchase Intention in Hospitality Industry
21
探討評論對觀看電影意願之影響相關研究 –比較專業評論與大眾評論Exploring the impact of expert versus non expert reviews on movie watch intention
22
全球 VS 地區品牌-在越咖啡市場分析Global Vs. Local Brand – An Analysis Of The Coffee Market In Vietnam
23
探索領導品牌的廣告態度對品牌形象、品牌信任和購買意願的影響Exploring the impact of leading brand’s advertising attitude on brand image, brand trust and purchase intention
24
影響創新技術使用意圖的因素-以E政府服務為例Factors influencing the use intention of innovative technologies – an example of e-government
25
探索旅遊動機和重訪目的地意願之關聯性Exploring the Relationship Between Travel Motivation and Destination Loyalty Intention
26
影響無人零售商店使用意願之因素Factors Influencing the Use Intention of Unmanned Retail Stores
27
新興市場品牌中的企業社會責任實踐和效應Corporate Social Responsibility Practices and Effects in Emerging Market Brands
28
泰國高教國際化之目標與策略Internationalization of Higher Education in Thailand Goals and Strategies at the Institutional Level
29
綠色行銷對於忠誠意願的影響 －以美妝產業為例The Impact of Green Marketing on Loyalty Intention in the Beauty Care Industry
30
名人代言對忠誠意圖之影響 - 比較高與低涉入品The Effect of Celebrity Endorsement on Loyalty Intention - High versus Low Involvement Products
31
零售創新與使用意圖-以新興市場為例Exploring the Use Intention of Retail Innovation in an Emerging Market Context
32
事件體驗、目的地形象和事件滿意度於事件旅遊之影響研究The impact of event experience on destination image and event satisfaction in event tourism
33
技術特質對顧客感知價值和使用意願的影響 :以自動便利店為例The Impact of Technology Trait on Customer Perceived Value and Intention to Use: The Example of Automated Convenience Store
34
探討電動汽車購買意願的影響因素-以泰國特斯拉為例Exploring the influence factors of purchase intention with e-vehicles – The Tesla case in Thailand
35
探討文化創意園區品牌形象對於知覺價值與顧客忠誠 意願影響— 比較兩種不同品牌組合模式Exploring the Impact of Brand Image on Customer Perceived Value and Loyalty Intention in Cultural Creative Parks—Comparing two Retail Formats
36
來源國效應對品牌信任、品牌態度與購買意圖的干擾效果-以智慧型行動裝置產業為例The Moderating Effect of Country of Origin on Brand Trust, Brand Attitude and Purchase Intention in the Smart Phone Industry