邱彥婷 副教授
- 系所：行銷與流通管理系
- 研發領域：國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 服務行銷,科技與創新管理,產業行銷,國際行銷
- 學歷：
JOHANNES-KEPLER UNIVERSITY LINZ,AUSTRIADEPT OF MARKETINGSCIENCE博士
- 經歷：
- 電話：(07)601-1000#34223
- 傳真：(07)601-1043
1
消費者零售科技接受度之跨市場比較Comparing Consumer Acceptance of Retail Technologies in a Multimarket Context
2
探索領導品牌的廣告態度對品牌形象、品牌信任和購買意願的影響Exploring the impact of leading brand’s advertising attitude on brand image, brand trust and purchase intention
3
影響創新技術使用意圖的因素-以E政府服務為例Factors influencing the use intention of innovative technologies – an example of e-government
4
探索旅遊動機和重訪目的地意願之關聯性Exploring the Relationship Between Travel Motivation and Destination Loyalty Intention
5
影響無人零售商店使用意願之因素Factors Influencing the Use Intention of Unmanned Retail Stores
6
新興市場品牌中的企業社會責任實踐和效應Corporate Social Responsibility Practices and Effects in Emerging Market Brands
7
泰國高教國際化之目標與策略Internationalization of Higher Education in Thailand Goals and Strategies at the Institutional Level
8
綠色行銷對於忠誠意願的影響 －以美妝產業為例The Impact of Green Marketing on Loyalty Intention in the Beauty Care Industry
9
名人代言對忠誠意圖之影響 - 比較高與低涉入品The Effect of Celebrity Endorsement on Loyalty Intention - High versus Low Involvement Products
10
零售創新與使用意圖-以新興市場為例Exploring the Use Intention of Retail Innovation in an Emerging Market Context
11
事件體驗、目的地形象和事件滿意度於事件旅遊之影響研究The impact of event experience on destination image and event satisfaction in event tourism
12
技術特質對顧客感知價值和使用意願的影響 :以自動便利店為例The Impact of Technology Trait on Customer Perceived Value and Intention to Use: The Example of Automated Convenience Store
13
探討電動汽車購買意願的影響因素-以泰國特斯拉為例Exploring the influence factors of purchase intention with e-vehicles – The Tesla case in Thailand
14
探討文化創意園區品牌形象對於知覺價值與顧客忠誠 意願影響— 比較兩種不同品牌組合模式Exploring the Impact of Brand Image on Customer Perceived Value and Loyalty Intention in Cultural Creative Parks—Comparing two Retail Formats
15
來源國效應對品牌信任、品牌態度與購買意圖的干擾效果-以智慧型行動裝置產業為例The Moderating Effect of Country of Origin on Brand Trust, Brand Attitude and Purchase Intention in the Smart Phone Industry