李婉怡 副教授
- 系所：行銷與流通管理系
- 研發領域：國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 資料分析,顧客關係管理,醫療及健康行銷
- 學歷：
UNIVERSITY OF NORTHERN COLORADO數學教育研究所博士
- 經歷：
高雄國際青年文化交流協會(KYP)理事。
醫療產業顧問 。
- 電話：(07)601-1000#34226
- 傳真：(07)601-1043
1
建構優化排程系統與用戶滿意度~以電線電纜行業為例Constructing the Optimized Scheduling System and User Satisfaction ~ an Example of the Wire and Cable Industry
2
揀貨效率提升之探討-以T連鎖藥妝店為個案Exploration of picking Efficiency Improvement- A Case Study of T Chain Pharmacy Store
3
分析作業排程提升工作績效之研究～以國軍基層主財為例Analyzing Operational Scheduling to Improve Job Performance: Study of Republic of China Army Budget and Finance Operations
4
mHealth使用意願的因素探討：亞洲用戶實證為例Exploring the Factors of mHealth Intention to Use: An Empirical Study of Asia Users
5
探索在COVID-19疫情期間影響門診患者就診經歷- 以浙江為例Exploring the effect factors of outpatients’ experience during the COVID-19 pandemic in ZheJiang
6
外送平台遊戲化、服務品質、關係品質與消費者忠誠度之研究Exploring the Gamification, Service Quality, Relationship Quality, and Consumer Loyalty of Delivery Platform
7
以科技接受模型為基礎──探討自助式服務科技互動品質、科技準備度與忠誠度之研究Based on the Technology Acceptance Model: The Study of Interaction Quality, Technology Readiness, and Loyalty of Self-Service Technologies
8
行動支付使用意圖之研究 - 建構嘗試理論與犬儒主義整合模型Exploring the Intention to Use Mobile Payment - A Comprehensive Perspectives of the Theory of Trying and Cynicism
9
關鍵角色：揭示台灣醫病關係的實際影響The Key Roles: Unveiling the Actual impact of extended Doctor-Patient Relationships
10
流動攤販轉型成為商店的關鍵成功因素The critical successful factors for transforming the street vendors into stores
11
影響智慧健康醫療系統的使用意願之因素Factors Influencing the Use Intention of Smart Health Care System
12
重大疫情影響下餐飲業者的因應策略The Coping Strategy in Catering Industry Due to COVID-19
13
從資源基礎的角度探討醫藥行銷的關鍵成功策略-以台灣醫藥行銷研究為例Exploring the Key Success Strategies of Pharmaceutical Marketing from the Perspective of Resource Basis-Taking Taiwan Pharmaceutical Marketing Research as an Example
14
探討關鍵成功競爭因素：連鎖藥局的實證研究To Explore Key Successful Competitive Factors: An Empirical Study of The Chain Drugstore