劉宜芬 教授
- 系所：運籌管理系
- 研發領域：管理及行政
- 標籤： 行銷管理,企業管理
- 專長： 服務行銷管理,消費者行為,企業管理
- 學歷：
國立中山大學企業管理系 博士
- 經歷：
國立高雄科技大學-運籌管理系-教授-至今
- 電話：07-601-1000 #33221
- 傳真：07-601-1040
1
包裝色相與節制飲食需求對享樂性食品知覺的影 響－以洋芋片及冰淇淋為例Effects of packaging hue and dietary requirements on hedonic food perceptions – taking potato chips and ice cream as examples
2
預約自取廣告呈現方式對服務評估與偏好之影響The impact of the presentation of pre-order self-pickup ads on service evaluation and preference
3
運動之需求努力對運動持續意願之影響The Impacts of Required Effort on Persistence Intention of Exercise
4
字型特徵對食物感官知覺之影響Effects of Typeface Characteristics on Food Sensory Perception
5
某訓練機構關鍵成功因素之個案研究A case study of the key successful factors of a training organization
6
探討產品認證對消費者產品評估之影響 -以保健產品與化妝產品為例Exploring the Impact of Product Certification on Consumer Product Evaluation- The Cases of Dietary Supplement and Skincare Products
7
探討後悔之後續行為-以健身或減肥失敗為例Exploring the Subsequent Behaviors of Regret- Failures in Fitness and Weight Loss as Examples
8
探討不同通路類型中消費者對行動支付之使用意願Exploring the Use Intention of Mobile Payment in Different Channel Types
9
探討使用遊戲直播平台之影響因素 - 以Twitch及Facebook Gaming為例Exploring the Factors Influencing Use of Game Live Streaming Platform - The Cases of Twitch and Facebook Gaming
10
以工作要求-資源模式探討提案改善之影響Influence of Employee Suggestion System based on JD-R Model
11
社群廣告之訊息內容與分享獎勵對分享動機和分享意圖之影響-以FB為例The Effect of Advertising Message and Sharing Reward on Sharing Motivation and Sharing Intention on Social Platform-An Example of Facebook
12
探討危機事件強度與危機管理作為對企業認同之影響Exploring the Effect of the Crisis Intensity and the Crisis Management on the Corporate Identification
13
激勵制度與工作動機對離職傾向之影響A Study of the Relationship between Motivation System, Work Motivation and Turnover Intention.
14
購物直播類型與消費者人格特質 對消費者購買意圖之影響The Effect of Shopping Live Streaming Types and Customer Personalities on Customer Purchase Intention