黃照貴 教授
- 系所：資訊管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 資訊,行銷管理
- 專長： 電子商務,資訊科技行銷,企業電子化
- 學歷：
國立成功大學企管所博士
- 經歷：
2014-now Part-Time Professor, FH Joanneum, Austria(約安尼姆大學客座教授)
2014-2015 Visiting Researcher, University of Vienna, Austria(維也納大學客座研究員)
2013-2014, 2018-now Director of IMBA, NKUST(國管學程主任)
2012-2013 Director of Teaching and Research Center, NKFUST(管院管理與教學研究中心主任)
2008-2012 Director of General Education Center, NKFUST(高科大通識中心主任)
2006-2008 Director of electronic Business Center, NKFUST(管院企業電子化中心主任)
2001-2002 CEO of MOE-NKFUST Academia-Industry Cooperation Center(教育部高科大產學中心執行長)
1988-1989 Managment Engineer of Dept. of Data Communication, Acer Inc.(宏碁電腦公司通訊系統部門管理師)
- 電話：(07)601-1000#34119
- 傳真：(07)601-1042
1
永續電商物流之研究：從環保意識消費者再購意願探討The Research of E-commerce Home Deliveries: The Perspective of Environmental conscious Consumers’ Re-Purchase Intention
2
影響泰國消費者LINE 購物平台使用意願之因素A Research on Factors Affecting Thai Consumers’ Intentions to Use LINE Shopping Platform
3
X、Y 和 Z 世代越南人的旅遊動機：自決理論視角Vietnamese’s Traveler Motivations Of Generations X, Y And Z: From The Perspective Of Self-Determination Theory
4
影響越南遊客使用電子旅遊平台意願之研究A Research on Factors Affecting Vietnam Tourists' Intention to Use Online Travel Agency Platforms
5
快時尚產業可持續發展策略與顧客購買再生衣物意願之研究Rescarch on Sustainability Strategy of Fast Fashion Industry and Customer Purchase recycled clothing Intentions
6
沉浸式元宇宙科技之產品推廣行銷對於新世代族群購買意願之研究The Influence of Marketing and Promotion on Purchase Intention of New Generation by using Immersive Metaverse Technology
7
探討非同質化代幣（NFT）知覺價值與購買意圖之研究The Study of Perceived Value and Purchase Intention of Non-Fungible Token(NFT)
8
探討顧客持續使用訊息平台官方帳號之意願Customer Continuous Use Intentions to a Mobile Message Platform Official Account
9
互聯網生活方式與碳足跡:從柬埔寨網路使用者對於環境影響責任之分析The Internet lifestyle and the environmental concern over the Internet’s carbon footprint: An analysis of the Internet users’ responsibility in Cambodia
10
COVID-19疫情前後消費者外送平台的持續使用意圖：習慣理論Customers’ Continuance Usage Intention toward Online Food Delivery Services Pre and Post COVID-19 Pandemic: The Habit Theory
11
遊戲化品牌APP對於消費者品牌參與度之影響The Effect of Gamified Branded Apps on Customer Engagement
12
探討消費者持續使用智慧型家用健身器材之意圖Explore consumer's intention to continue using smart home fitness equipments
13
虛擬實境體驗分析消費者購買珠寶飾品意願Virtual reality experience analysis of consumers' willingness to buy jewelry
14
敏捷領導力和組織學習影響的研究 Covid-19 大流行期間教師的創新能力A Study of Agile Leadership and Organizational Learning Influences on Teachers’ Innovative Capability during Covid-19 Pandemic
15
以體驗行銷理論解釋互動科技對顧客投入的影響Using Experiential Marketing Theory to Explain the Impact of Interactive Technology on Customer Engagement
16
面膜購買意向的包裝設計要素The Package Design Elements Of Facial Mask Purchase Intention
17
越南企業貸款研究：PEST 與波特五力的整合模式A Research on Corporate Loans in Vietnam: An integrated model of PEST and Porter’s Five Force
18
社群媒體對奢侈品購買意願影響Social Media Impact On Luxury Brand Purchase Intention
19
使用負擔理論探索移動支付服務Continued Usage of Mobile Payment Services Using the Theory of Affordances
20
線上旅遊影片對於觀光客旅遊意向的影響Social Media for Tourism Management: Online Video Clips in Influencing Tourists’ Travel Intentions
21
社會企業永續經營策略之研究Research on Sustainable Management Strategy of Social Enterprises
22
以困境創新探討行動支付A Study of Frugal Innovation on Mobile Payment
23
以使用滿足理論擴充科技接受模式探討擴增實境使用意圖Integrating Uses and Gratifications Thery with Technology Acceptance Model to Explain Augmented Reality Behavioral Intention
24
電子商務型態的善因行銷對購買意圖的影響The Effect of Cause-Related Marketing on Purchase Intention in E-commerce
25
探討線上旅遊業閃購行銷策略系統：以區域性飯店業為例A Study of the Flash Sale Marketing Strategy System of Online Travelling Industry: The Case of a Regional Hotel
26
影響顧客使用社群媒體為購物通路之決定因素探討：科技接受與社交影響因素雙模式The Determinants of Customer Intention to Use Social Networking Sites (SNS) as a Shopping Channel: Dual Models of Technology Acceptance and Social Influence Factors
27
微型企業導入行動支付意願之研究-組織創新架構之觀點A Study of Micro-Businesses’Adoption of Mobile Payment: The Perspective of Organizational Innovation Theory
28
體驗價值、信任與線下服務對線上消費者購買意願之影響 — 以Amazon.com為例Understanding Experiential Value, Trust, and Offline Services Influences on Purchase Intention: The Case of Amazon.com
29
國內觀光企業轉型穆斯林友善觀光場域之商業模式分析An Analysis of the Muslim-friendly Business Model of Tourism Enterprises Transformation