許瓊文 教授 兼 系主任
- 系所：智慧商務系
- 研發領域：管理及行政
- 標籤： 資訊,行銷管理
- 專長： 電子商務,網路行銷,決策認知,醫病知識分享
- 學歷：
國立中山大學資管系博士
- 經歷：
- 電話：07-381-4526
- 傳真：燕巢 17578(教研室) 或 1755
1
直播購物注意力對內在知覺及衝動購買意圖影響The Impact of Visual Attention on Internal Perception and Impulse Buying Intention in The Live Streaming Shopping Context
2
傳統早餐店創新服務對顧客忠誠度之影響-以A早餐店為例The Impact of Innovative Services in Traditional Breakfast Stores on Customer Loyalty - Taking Breakfast Store A as an Example
3
探討組織文化及資訊安全教育對員工資訊安全合規行為意圖之影響The Influence of Organizational Culture and Information Security Education on Employees' Compliance Behavior Intention
4
以遷徙理論探討集合式住宅使用智慧系統轉換意圖-以LEAF智慧社區系統為例Exploring the Intention to Adopt Smart System in Condominiums Using the Theory of Migration: A Case Study of LEAF Smart Community System
5
以遷徙理論探討後疫情影響中老年人使用行動支付之因素Exploring the factors influencing the use of mobile-payment by middle-aged and older adults in the post Covid-19 epidemic era based on push-pull-mooring theory
6
使用RFM擴充模型探討定期定額捐款者區隔及行銷策略A study of regular-donor segmentation and marketing strategy by extended RFM model
7
直播購物快速關係長期性研究A longitudinal study of Swift Guanxi on the live streaming shopping
8
以資訊系統成功模式及科技接受模式為基礎探討線上真人英語教學之購買意願A Study on the Purchase Intention of Online Live English Teaching Based on ISSM and TAM
9
以RFM模型探討乳癌篩檢族群之乳房攝影依從性Evaluate post-screening adherence of female with mammography screening experience using RFM model
10
利用 RFM 模型與集群分析進行單次捐款者分群與行銷策略研究A study of single-donor segmentation and marketing strategy using RFM modeling and cluster analysis
11
探討線上與線下顧客體驗對顧客旅程滿意度及忠誠度之影響-以台糖健康易購網及台糖蜜鄰便利超市為例Exploring the impact of online and offline customer experience on customer journey satisfaction and loyalty- A Case on Taisugar Shopping Site and Taisugar Convenience Store
12
以延伸整合性科技接受模式(UTAUT2)為基礎探討斑比路精品名床直播購物之購買意圖A discussion on purchase intention of live-streaming shopping of Banbeelu boutique mattress based on Unified Theory of Acceptance and Use of Technology 2 Model(UTAUT2)
13
以科技接受模式與任務科技適配模型為基礎探討台灣就業通就業網站使用意圖A study on usage intention of TaiwanJobs website based on Technology Acceptance Model (TAM) & Task-Technology Fit Model(TTF)
14
勞動部勞動力發展署在職訓練網使用意圖之研究A study on the usage intention of the On-the-job training website of the Workforce Development Agency , Ministry of Labor
15
線上與線下服務特質對美食外送平台持續使用意圖之探討Discussion on the continued use of food delivery platforms by online and offlineservice characteristics
16
從期望確認與產品個人化探討TikTok之持續 使用意圖A study on the continuous usage intention of TikTok from the perspective of expectation confirmation and product personalization
17
潮流商品購買態度與意願之研究A study on the attitude and shopping intention of fashion goods
18
蝦皮購物平台購後經驗與產品特性對持續購買意願之影響The influence of post-purchase experience and product characteristics of Shopee shopping platform on continuous purchase intention
19
訊息處理與擬社會互動對直播購物衝動性購買之研究A Study on The Influences of Information Processing and Para-Social Interaction on Impulse Buying in Live Stream Shopping
20
行動廣告中廣告形式與個人化對廣告效果的影響The Influences of Ad Type and Personalization on The Ad Effects in The Mobile Advertising
21
消費者對網紅直播購買意願之研究A Study on Consumers' Purchase Intention of Live Streaming Shopping Broadcast by Internet Celebrity
22
誰能成為寶可夢大師？ 從使用動機與心流探討對黏著度的影響Who Can be a Master of Pokémon GO？ A Study on Stickiness from the Factors of Motivation and Flow
23
運輸任務派遣APP系統持續使用意圖之研究A Study on the Continuance Intention of the Transportation Task Arrangement APP
24
多媒體衛生教育與團體衛生教育對均衡飲食成效之比較-以精神障礙者為例Comparison of the effects of multimedia health education and group health education on the balanced diet- Take a mental patient as an example
25
從直播主與口碑觀點探討快速關係對直播購物意願之影響A Study of The Influence of Swift Guanxi on Purchase Intention in The Live Stream Shopping From The Perspective of Live Streamer and Word-of-mouth
26
代言人與訊息框架對於健康廣告視覺注意力、廣告效果以及行為意願之影響Influences of Endorsers and Message Framing on Visual Attention, Advertising Effectiveness and Action Intention of Healthy Advertisements
27
工業控制系統安全防護之無傳輸動態地址變更技術Design and Implementation of Dynamically Changing Address Scheme without Transmission for Industrial Control System Security and Protection
28
影響線上捐款平台捐款意願之研究A Study of Factors Influencing Donation Intention in the Online Donation Platform
29
消費者對自助加油站使用意願之研究An investigation of the consumers’ usage intention for self-service gas station
30
探討消費者無人商店的使用意願之研究A Study on Factors Influencing Consumers’ Usage of Unmanned Store
31
影響女性網路購物意願因素之研究A Study of Women’s Purchase Intention for Internet Shopping
32
訊息類型與框架對慈善廣告效果之影響The influences of message type and framing on charity ads effects
33
農業行動APP促進與抑制使用因素之研究-以神農一指收為例An investigation of the promotion and inhibition factors on agricultural APP- Take Shennong Knowledge application as example
34
臉書直播購物對消費者購買意願之研究-以直播主信任為中介變數Research on Purchase intention of Facebook live streaming shopping – Streamer's Trust as a Mediator