傅振瑞 教授 兼 商業智慧學院院長
- 系所：商業智慧學院博班
- 研發領域：管理及行政,軟體及應用的開發與分析
- 標籤： 資訊,程式設計,行銷管理
- 專長： 資訊管理研究,程式設計與系統整合,企業電子化,電子商務,網路行銷,消費者行為
- 學歷：
國立中央大學資管系博士
- 經歷：
2019.08~迄今 專任教師 國立高雄科技大學 智慧商務系
2018.02~2019.07 專任教師 國立高雄科技大學 資訊管理系
2017.02~迄今 Reviewer International Journal of Information Management
2016.08~迄今 主任 國立高雄應用科技大學 計算機與網路中心
2016.02~迄今 Reviewer Computer in human behavior
2013.08~2016.07 系主任 國立高雄應用科技大學 資訊管理系
2013.02~2013.07 組長 國立高雄應用科技大學 學務處 課外活動組
2012.06~迄今 Reviewer 科技學刊
2012.06~迄今 Reviewer International Journal of Electronic Business Management
2012.06~迄今 Reviewer Management Research Review
2011.04~迄今 Reviewer Electronic Commerce Research and Applications
2011.02~迄今 Reviewer Decision Sciences Journal
2010.11~迄今 Reviewer Journal of Computer Mediated Communication (JCMC)
2009.11~迄今 Reviewer 資訊管理學報
2008.06~2012.07 主任 高雄應用科技大學 育成中心
2008.03~2013.07 主任 高雄應用科技大學 電子商務中心
2006.06~迄今 Reviewer 電子商務學報
2005.10~2005.10 Consultant CHIN LING STEEL CO,, National Open University
2005.10~2005.10 Reviewer International Journal of Business and Information
1999.01~2001.01 Consultant Roma and United International Group
1998.08~2005.07 Part-time Lecturer Department of Business Administration, Chung Yuan Christian University, (Information Managment)
1997.08~2005.07 Lecturer Department of Information Management, Vanung University
1993.01~1994.01 Software Engineer Roma and United International Group
- 電話：(07)381-4526
- 傳真：NULL
1
船舶製造業導入產品生命週期管理系統之效益分析-以C公司為例Benefit Analysis of Introducing Product Lifecycle Management System for Shipbuilding Industry-A Case Study of C Company
2
醫藥物流業導入智能客服之服務創新The Service Innovation of Introducing Intelligent Customer Service in the Pharmaceutical Logistics Industry
3
探討社交媒體上用戶分享假新聞之動機Unveiling User Incentives for Spreading Fake News on Social Media
4
區塊鏈技術應用於自書遺囑法律問題之研究Research on the Application of Blockchain Technology to the Legal Issues of Self-written Wills
5
基於Wi-Fi及MQTT通訊協議之無人商店投幣數據精確統計系統An Accurate Coin Data Statistics System for Unmanned Stores Based on Wi-Fi and MQTT Communication Protocol
6
民宿服務品質、滿意度與忠誠度之關係研究 —以東港堡貝屋親子民宿為例Research on Service Quality and Loyalty of Homestay：Take Donggang Baobei Family B&B as an example
7
探討社交媒體上自我揭露現象之研究：感知成本和感知利益的影響Social Media Self-Disclosure: Unveiling the Influential Factors of Costs and Benefits.
8
保險業導入AI語音辨識錄音之服務創新A service innovation in the insurance industry with AI language speech recognition recording
9
科技珠寶導入創新商業模式之個案研究A case study on the introduction of innovative business models in the high-tech jewelry industry
10
探討網紅與群體依戀影響粉絲之購買意圖 -以錯失恐懼為調節變數The Influence of Internet Celebrities and Group Loyalty on Fans' Purchase Intentions: The Moderating Role of Fear of Missing Out
11
遊戲化可供性如何影響使用者的遊戲內購買及持續使用意圖-以Walkr健身應用程式為例Gamification Affordance and User Behavior in the Walkr Fitness App: Impact on In-Game Purchases and Continued Usage Intentions.
12
探討影響遊戲玩家購買虛擬商品之因素-從計畫行為理論觀點Exploring the factors affecting game players' purchase intention of virtual products: from the perspective of theory of planned behavior
13
探討社會地位對於炫耀性消費意圖之影響 -以線上直播為例Explore the influence of social status on Conspicuous Consumption - taking Live stream as an example
14
實體店面和網路服務品質對購買意願的影響之研究-以香氛產品為例A Study of The Effect of Service Quality of Physical and Online Stores on Purchase Intention-in the case of Fragrance Goods
15
探討影響學生學習投入與成效之因素-從自我決定理論與遊戲化學習角度Exploring the Factors Affecting Students' Learning Engagement and Effectiveness-From the Perspectives of Self-Determination Theory and Gamified Learning
16
在虛擬網紅情境中，探討網友加入共創的動機-從心理所有權的觀點Exploring the Motivation of Netizens to Join Co-Creation in the Context of VTuber-From the Perspective of Psychological Ownership
17
電子商務衝擊下傳統批發零售商的轉型- 以紙盒包裝產業為例The Transformation of Traditional Wholesale Retailers Under the Impact of E-commerce - Taking the Carton Packaging Industry as an Example
18
登山行程領隊危機應變行為之個案分析—以馬博橫斷山難為例A Case Study of the Leader's Crisis Response Behavior of the Mountaineering Itinerary-Taking the Mabo Hengduan Mountain Disaster as an Example
19
電商直播賦能對購買意圖的影響—透過實用和情感價值The Impact of E-commerce Live Streaming Affordances on Purchase Intention - Through Utilitarian and Emotional Value
20
公務單位聘僱人員工作環境與工作滿意度之研究A Study on the Working Environment and Job Satisfaction of Contract Employee in Public unit.
21
行動購物中第三方背書、評論數量與已售數量交互作用對消費者購買意願的影響 —以蝦皮購物為例The Interaction Effects of Third-party Organizational Endorsement, Number of Comments, and Number of Sold Items on Consumers' Purchase Intention—Taking Shopee.tw as An Example
22
實況斗內（Donate）：以心理所有權、擬社會人際互動與感知互動性探索網路直播觀眾之消費行為Live-streaming donation: Exploring the consumption behavior of webcast audiences through psychological ownership, parasocial interaction, and perceived interactivity
23
探討社會性影響及資訊品質對消費者直播購買意願影響之研究Exploring the effect of social influence and information quality on consumers' purchase intention in the live streaming context
24
探討網路零售商服務品質對顧客滿意度與顧客忠誠度之影響Explore the influence of online retailers' service quality on customer satisfaction and customer loyalty
25
影響線上直播捐贈意圖因素之研究A study on the factors affecting donation intention in online live streaming context
26
影響虛擬社群使用者滿意度與黏著度因素之研究：以品牌粉絲專頁為例Investigating Factors Affecting User Satisfaction and Brand Stickiness in Virtual Communities: taking Fan Pages as an Example
27
影響正職與派遣員工離職傾向因素之差異研究A study on the differences of factors influencing turnover intention between regular and dispatched employees
28
探討影響消費者採用行動支付意向之因素- 以Line Pay為例Investigating Factors Influencing Consumers' Intention To Use Mobile Payment- Take Line Pay As An Example
29
影響玩家購買虛擬商品意圖因素之研究 -以多人線上戰鬥競技場遊戲(MOBA)為例Research on the Factors Affecting Players' Intention to Purchase Virtual Goods-Taking Multiplayer Online Battle Arena Game (MOBA) as an Example
30
從免費到付費:探索遊戲賦能、玩家參與度對於購買意圖之行為-MOBA 遊戲為例From Free to Paid: Explore the Behavior of Game Affordances,Player Engagement,and Purchase Intentions-Taking MOBA Games as an Example
31
公部門服務品質探討影響洽公民眾滿意度因素之研究--以南部地區地檢署為例Investigating Factors Influencing on Public Satisfaction of District Offices Service Quality–an Example of Prosecutors Offices In The area of South Taiwan.
32
台灣太陽能光電系統建置產業之探討－以逢霖能源有限公司為例An Analysis of Taiwan Solar Photovoltaic System Construction Industry-Taking Fenglin Energy Co., Ltd as an Example
33
從科技接受模式觀點探討網路掛號系統使用意圖An Empirical Study on Usage Intention of Healthcare Online Registration System from the Perspective of Technology Acceptance Model
34
環境績效、環境資訊揭露與經營績效關聯性–以上市、櫃電子零組件產業為例The relationship between Environmental Performance, Environmental Information Disclosure and Business Performance – taking listed and over-the-counter electronic components industry as an example
35
從服務品質的角度，探討影響洽公民眾滿意度因素之研究-以高雄市鳥松區及鄰近區公所為例Investigating Factors Influencing the Public Satisfaction of District Offices from the Perspective of Service Quality–an Example of NiaoSong District and Neighboring District Offices in Kaohsiung City
36
高齡學習者資訊學習成效與幸福感之研究 -從需求層級理論的角度A Study on the Relationship Between Information Learing Effectiveness and Subjective Well-Beings for Senior Learners -from the Perspective of Demand Hierarchy Theory
37
探討大型多人線上角色扮演遊戲(MMORPG)中玩家購買虛擬寶物之意圖-以社會認同理論的觀點Exploring Players’ Purchase Intention of Virtual Treasures in Massively Multiplayer Online Role-playing Games (MMORPG) - The Perspective of Social Identity Theory
38
探討購買行動遊戲虛擬商品意圖之研究-以多人線上戰鬥競技場遊戲(MOBA)為例Investigating the Purchase Intention of Virtual Goods in Mobile Games-Taking Multiplayer Online Battle Arena Game (MOBA) as an Example
39
應用設計科學研究法(DSRM)建置商業智慧系統之研究-以科學園區物流運輸服務業為例Applying Design Science Research Method (DSRM) to Build the Business Intelligent System：Taking the Science Park Logistics and Transportation Service Industry as an Example
40
網路投保平台之服務創新Service innovation of online insurance platform
41
遊戲直播觀看者消費意圖 - 從顧客共創觀點探討Viewers’ Consumption Intentions in the Video Game Live-streaming Context - from the Perspective of Customer Co-creation
42
探討觀眾對直播主的捐贈和訂閱意圖 -以Twitch直播平台為例The Viewer's Intention for Donating and Subscribing to the Streamer – Using the Twitch Live Stream Platform as an Example
43
影響越南旅遊社區成員忠誠度的因素以Facebook粉絲頁面為例Factors Affecting the Loyalty of Customer of the Vietnam Tourism community An Example from Facebook Fan Page
44
探討消費者在線上直播平台上衝動購買和購買意圖之影響因素 -以感知價值觀點Investigating Factors Influencing Consumers’ Impulsive Buying and Purchase Intention in the Live Streaming Platform - from the Perspective of Perceived Value
45
應用自我決定理論探討問題導向學習環境中，影響學生的學習動機與成效之因素-以同儕互評為調節變數Applying Self-Determination Theory to Explore Factors Influencing Students’ Learning Motivation and Effectiveness in the Problem-Based Learning Environment- Using Peer Assessment as a Moderator
46
應用計畫行為理論探討郵局窗口人員招攬簡易人壽保險之行為意圖 -以高雄地區營業單位為例Application Theory Of Planned Behavior To Investigate The Behavioral Intention Of Post Office Personnel To Solicit Postal Simple Life Insurance - Take Kaohsiung Business Branches As An Example
47
從社會技術觀點改善高雄港船席調派系統Improving the Kaohsiung Port Berth Allocation System - from the Sociotechnical View
48
婚禮產業之服務創新與資訊運用Service Innovation and Information Application in the Wedding Industry
49
資訊倫理意圖因素影響之探討-以半導體企業為例Discussion on the Influence of Information Ethics Intention Factors- Take semiconductor companies as an example
50
探討里長對於公務機關APP使用意圖之影響因素-以「高雄市里政線上e指通APP」為例Investigating Factors Influence Village Chiefs’ Usage Intention of Governmental App – an Example of Kaohsiung Village Service App
51
健康風險評估系統在保健食品市場之體驗行銷研究 -以合緣環球集團為例A Study of Experience Marketing Research by using Health Risk Assessment System : Take Nice Life Global as an Example
52
溝通新方法！國軍社群網站經營策略之研究─以中華民國海軍臉書粉絲專頁為例A new way to communicate ! Research on the management strategy of R.O.C military social website-Take R.O.C Navy Facebook fan page for example
53
ERP導入的美麗與哀愁Beauty and Sadness of ERP Implementation