陳光華 教授 兼 系主任
- 系所：觀光管理系
- 研發領域：旅遊觀光及休閒
- 標籤： 觀光事業
- 專長： 銀髮族旅遊行為,旅遊經營模式,旅遊科技使用行為模式,研究方法,統計分析
- 學歷：
國立中山大學企業管理研究所博士
- 經歷：
國立高雄科技大學 觀光管理系-專任教授
國立高雄餐旅大學 旅遊管理研究所(現觀光研究所)-專任教授兼所長
國立高雄餐旅大學 旅遊管理研究所(現觀光研究所)-專任副教授兼所長
國立高雄餐旅大學 旅運管理系 專任副教授
國立屏東商業技術學院(現國立屏東大學) 企業管理系-專任副教授
- 電話：07-381-4526#17218
- 傳真：(07)381-0635(建工) (07)615-2231(燕巢)
1
台灣里山社區觀光發展之衝擊對觀光支持之影響-從居民的角度The Impact of Tourism Development on Tourism Support in the Satoyama Community of Taiwan-From The Perspective of Residents
2
員工科技準備度量表之建構 -以旅館行動管理系統為例Construction of Employee Technology Readiness Index -An Example of Hotel′s Mobile Management System
3
旅館業員工科技準備度對工作滿意度的影響 -以服務便利性及工作雕琢作為中介角色A Study on the Relationship between Technology Readiness and Job Satisfaction of Hospitality Industry Employee – The Mediating Effect of Service Convenience and Job Crafting.
4
探討眷村文化園區體驗景觀與重遊意願之因果關係-兼論懷舊與難忘性的中介角色Exploring the Causal Relationship between Experiencescape and Revisit Intention in Military Dependents’ Villages: Nostalgia and Memorability as Mediating Roles
5
一圖勝千言！網路照片評論對消費者知覺的影響Pictures speak louder than words! Pictorial reviews’ impact on consumer perceptions
6
解析越南旅客對台灣醫療觀光的認知與期望之研究Analyzing the Vietnamese Tourists' Cognition and Expectations toward the Medical Tourism in Taiwan
7
台灣溫泉旅館安康旅遊體驗景觀之探索－體驗後顧客之角度Exploration of Taiwan's hot spring hotel wellness tourism experiencescape the customer's perspective after the experience
8
探討從眾行為對知覺價值與價格認知的影響-以低成本航空公司為例Exploring the influence of herd behavior on perceived value and price perception-The Case of low-cost airlines
9
社群網路對於不同世代女性旅遊購買決策的影響The study of effects of Social Networks on the Destination Choice of Women across Different Generations
10
海外旅遊動機、旅遊阻礙、旅遊意圖及休閒效益關係之研究－以海軍部隊為例The Relationships between Overseas Travel Motivations, Travel Constraints, Travel Intentions and Leisure Benefits - A case of R.O.C. Naval Force
11
線上訂房消費者之品牌信任、服務品質及轉換成本對忠誠度之影響 以墾丁地區度假飯店為例The impact of online consumer brand trust, service quality and switching cost on loyalty- A case of the resort hotels in Kenting area.
12
宵夜抑或點心？探討連鎖旅館顧客的再購意願Late-night supper or snacks? Exploration of the chain hotel customers’ repurchase intention
13
探討空服員良好情緒勞務之關鍵因素－以T航空為例A Discussion on the Key Factors of Flight Attendant's Good Emotional Labor: A Case Study on T Airlines
14
社會網絡對社會企業創業歷程的影響─以天空的院子為例The Impact of Social Network on the Course of Network Entreprencurship: The Case of the Yard of the Sky.
15
社會網絡對社會企業創業歷程的影響：以幸福果食為例The Influence of Social Networks on the Entrepreneurship of Social Enterprises: The Case of love2fruit
16
文青從眾行為的探討The study of wenqing's conformity
17
網路口碑、美食意象與從眾行為對行為意圖之影響分析-以台南美食為例The Influence of Internet Word-of-mouth, Food Images and Conformity on Behavioral Intention：The Case of Tainan Food.
18
遊客粉絲專頁之瀏覽體驗與景區觀光吸引力對旅遊行為意圖的影響-以茂林風景區為例The Influence of Browsing Experience of Tourist Fan Page and Destination Attraction on Behavioral Intention- A Case Study of Maolin Scenic Area
19
探討線上訂房消費者之品牌信任、轉換成本及知覺價值對連鎖旅館忠誠度之影響The Impact of Brand Trust, Conversion Costs and Perceived Value on Loyalty of Online Booking Consumer
20
海外旅遊動機與旅遊阻礙之世代差異An Intergenerational Analysis of Motivation and Constrain in Overseas Travel
21
企業信譽與服務便利性對連鎖旅館APP使用意圖分析--以顧客之科技準備度為分類變項The Study of Corporate Credibility and Service Convenience Analysis on the Use Intention of Chain Hotel Apps Based on Customer's Technology Readiness as Discriminated Variable
22
銀髮族之老化態度、安康生活型態對養生課程學習行為意圖的影響The study of relationship between aging attitude, wellness lifestyle and health course learning behavioral intention for older adults
23
影響環境負責行為之因素探討－以援中港濕地為例The Study of Impact Factors on Environmentally Responsible Behavior-The Case of Wetland in Yuanjhong Harbor Wetland Park