蕭大正 副教授
- 系所：財政稅務系
- 研發領域：會計及稅務,財務金融
- 標籤： 財務管理
- 專長： 知識經濟,管理學,研究方法,知識經濟研究,企業概論,財務管理,貨幣銀行學
- 學歷：
國立中山大學企管系博士
- 經歷：
- 電話：07-3814526#16239
- 傳真：(07)615-1337(燕巢);(07)381-1470(建工)
1
疫情之下副業選擇 – 以「快電商」為例Under the Pandemic, the Choice of Side Business - Taking "C to C Buy" as an Example
2
連鎖餐飲業面臨新冠疫情因應策略之研究—以85度C為例A Study on the Response Strategies of the Catering Industry to the COVID-19 Pandemic - A Case Study of 85°C Bakery Café
3
以UTAUT模型與感知風險探討疫情下影響消費者使用行動支付之因素Using UTAUT Model and Perceived Risk to Discuss the Factors Affecting Consumers' Use of Mobile Payment under the COVID-19
4
消費者對有機耕種之認知與有機農產品購買意願之關聯性分析A Analysis of the Correlation between Consumers' Perception of Organic Farming and their Purchase Intention of Organic Agricultural Products
5
銀行服務品質、顧客滿意度與顧客忠誠度間關係之研究 -以薪資轉帳客戶為例Study on the Relationship between Bank Service Quality, Customer Satisfaction, and Customer Loyalty: The Case Study of Payroll Transfer Customers
6
市場結構、市場行為對經營績效影響之研究 -以本國銀行為例A Study on the Influence of Market Structure and Market Behavior on Business Performance - A Case Study of Domestic Banks
7
影響台灣租稅風紀因素之實證研究The Factor That Effect Taiwanese on Tax Morality
8
行動支付發展研究-台灣Pay與Line Pay比較A Study of the Development of Mobile Payments – Comparing Taiwan Pay and Line Pay
9
銀行業財富管理之服務品質、顧客滿意度與顧客忠誠度關聯性研究-以T銀行南部某分行為例Research on the Correlation between Service Quality, Customer Satisfaction and Customer Loyalty of Wealth Management in Banking Industry - Case of the Southern Branch of T Bank
10
明清紅木家具之歷史與價值分析The History and Value Analysis of RoseWood Furniture in Ming and Qing Dynasty
11
以UTAUT2模式探討消費者使用美食外送平台之行為意圖Extending UTAUT2 to Explore the Consumers’ Behavioral Intention to Use the Food Delivery Platform
12
以UTAUT理論探討純網路銀行之接受度Using UTAUT to explore the acceptance of pure online banking
13
台灣企業面對全球經濟寒流效應之永續生存策略-以永豐餘造紙股份有限公司為例Perpetual Survival Strategies for Taiwanese Enterprises Facing the Global Economic Cold Current Effect - For the Case by Yuen Foong Yu Paper Mfg. Co., Ltd.
14
台灣各產地稻米其品種價格與各類餐館採購需求之研究A study on the Price Varieties of Rice and Purchasing Demands of Various Restaurants in Taiwan
15
汽車貸款銀行線與融資線業務之研究A Study on Auto Loan Bank Line and Financing Line Business
16
台灣綜合所得稅的稅收依從度分析 - 計畫行為理論Tax Compliance Analysis of Individual Income Tax in Taiwan - Theory of Planned Behavior
17
從小說改編電影探討知識經濟與消費者認知－以J.K.羅琳作品《哈利波特》為例Exploring the Knowledge Economy and Consumer Cognition by Novel Adaptation Films－A Case Study of "Harry Potter"
18
知覺價格、知覺價值、從眾行為對消費者購買意願之研究-以價格敏感度為干擾變數Perceptual Price, Perceptual Value, and Herd Behavior to Consumers' purchase intention- Using Price Sensitivity as Interference Variables
19
資產規劃品質、客戶滿意度與忠誠度關聯性之研究-以F銀行財富管理業務為例A Study on the Relationship Between Asset Planning Quality‚Customer Satisfaction and Loyalty–Taking the F Bank Wealth Management Business as an Example
20
稅務人員工作壓力、工作倦怠及離職傾向之研究 -以高雄地區為例A Study on Work Pressure of Tax Staff , Job Burnout and Turnover Intention –Taking Kaohsiung Area as an Example