黃義俊 教授
- 系所：企業管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理,環境規劃管理
- 專長： 行銷與流通管理,創新管理,策略管理,環境管理
- 學歷：
國立中山大學企管系 博士
- 經歷：
中國鋼鐵公司-煉鐵檢修室-副課長
中國鋼鐵公司-煉鐵檢修室-股長
中國鋼鐵公司-煉鐵設備擴建工程處-工程師
樹德科技大學-企業管理學系-助理教授
樹德科技大學-推廣教育中心-助理教授兼主任
樹德科技大學-金融保險系(所)-副教授兼主任
- 電話：07-381-4526 #17315
- 傳真：(07)615-1202(燕巢); (07)396-1245(建工)
1
醫療服務品質、醫病關係品質與再就診意願關聯性之研究:以高雄市某中醫診所為例The Relationship among Medical Service Quality, Medical Relation Quality and Re-examination Intention: An Example of a Chinese Medicine Clinic in Kaohsiung City
2
探討顧客參與度、心流體驗與持續使用意圖關連性之研究─以The Collectors玩家為例Exploring the Relationship Among Consumer Engagement, Flow Experience and Continuance Usage Intention: A Study on Players of The Collectors
3
利害關係人議合、永續知識管理、永續創新與 企業永續績效 關聯性之研究 - 以台灣地區製造業為例Exploring the Relationship among Stakeholder Engagement, Sustainable Knowledge Management, Sustainable Innovation and Sustainable Performance: A Study on Manufacturing Industry in Taiwan
4
網路行銷、心流體驗、顧客滿意度與顧客忠誠度之關聯性研究: 以後疫情時代電商平台消費者為例The Relationship among E-Marketing, Flow Experience, Customer Satisfaction and Customer Loyalty: An Example of E-commerce Platforms Consumers in the Post-Pandemic Era
5
生產力績效指標之研究-以T太陽能公司機電施工工項為例Research on Productivity Performance Indicators-Taking the Electromechanical Construction Project of a Solar Energy Company as an Example
6
服務創新、企業形象、知覺價值與再購意願關聯性之研究：以高雄某日式燒肉餐廳為例The Relationship among Service Innovation, Corporate Image, Perceived Value and Repurchase Willingness : Taking a Japanese Yakiniku Restaurant in Kaohsiung as an Example
7
物流服務品質、顧客關係管理與再購意願關聯性之研究 －以藥品物流行業Ｙ公司的顧客為例Exploring the Relationship among Logistic Service Quality , Customer Relationship Management and Repurchase Intention：An Example of Y Company's Clients in Pharmacy Logistical Indusrty.
8
服務品質、關係品質與顧客忠誠度關聯性之探討－以銀行業之一般客戶為例Examining the Relationship among Service Quality, Relationship Quality and Customer Loyalty- Taking the General Customer in the Banking Industry as an Example
9
數位轉型能耐、敏捷式綠色學習、敏捷式綠色創新 與企業永續績效關聯性之研究 - 以台灣地區製造業為例Exploring the Relationship among Digital Transformational Competencies, Agile Green Organizational Learning, Agile Green Innovation and Sustainable Performance： A Study on Manufacturing Industry in Taiwan
10
原住民文創商品認知、體驗行銷與幸福感之關聯性研究-以三地門鄉蜻蜓雅築珠藝工作室的消費者為例The Relationship among the Cognition of Creative Products of Indigenous People, Experiential Marketing and Well-being: An Example of Dragonfly Beads Art Studio
11
使用資訊接受模型探討內容行銷的採用與黏著度之關聯性—以Instagram的美食部落格「易式吃貨食記」為例Using Information Acceptance Model to Explore the Relationship among Content Marketing Adoption and Stickiness : A Case Study of Yee Food Blog on Instagram
12
品牌知名度、顧客關係管理、品牌黏著度與購買意願關聯性之研究－以一條根的顧客為例The Relationship among Brand Awareness, Customer Relationship Management , Brand Stickiness and Purchase Intention：An Example of Etiaogen’s Consumers
13
友善農業標章產品認知、利他主義行為與綠色購買意願關聯性之研究-以台灣一般消費者為例The relative of consumer's aesthesis of eco-friendly farming certification mark, altruism and eco-purchase intentions- a study on consumers in Taiwan.
14
職業倦怠、休閒參與、復原力與工作績效關聯之研究—以H公司電信門市人員為例The Relationship among Job Burnout, Leisure Participation, Resilience, and Job Performance - A Case Study from Telecommunications Store Employees of H.Corporation
15
知覺價值、知覺風險、產品知識與購買意圖之關聯性研究-以長照險為例The Relationship among Perceived Value, Perceived Risk, Product Knowledge and Purchase Intention： Taking the Long-Term Care Insurance as Example.
16
匿名評論你相信嗎?新興匿名社群平台黏著度關係之研究－以Dcard為例Do You Believe in Anonymous Comments? Study of Stickiness on Emerging Anonymous Social Community Platform : A Case Study of Dcard
17
The Relationship among Perceived Value, Corporate Reputation, Herd Behavior and Using Intention： An Example of Consumers of Smart Gas Cloud
18
宮廟服務創新、信仰認同與滿意度關聯性之研究- 以鳳邑北辰宮的信徒為例The Relationship among Temple Service Innovation, Faith Identity and Satisfaction- A Case Study from believers of Feng Yi Pei-Chen Temple
19
知覺綠色價值、價格公平性與綠色購買意圖關聯性之研究：以家用清潔劑的消費者探討The Relationship among Perceived Green Value, Price Fairness, and Green Purchase Intention: A Case Study from the Household Cleaning Products of Consumers
20
知覺價值、企業信譽、從眾行為與使用意圖關聯性之研究-以智慧瓦斯雲的消費者為例The Relationship among Perceived Value, Corporate Reputation, Herd Behavior and Using Intention： An Example of Consumers of Smart Gas Cloud
21
專業能力、服務品質、關係品質與顧客忠誠度之研究– 以高雄地區進口車?KODA原廠汽車服務廠顧客為例The Relationship among Professionalism, Service Quality, Relationship Quality and Customer Loyalty - Using Kaoshiung Skoda Automotive Customer Representatives as Example
22
網紅廣告代言的來源可信度、廣告懷疑與廣告效果關聯性之研究─以消費者觀點探討The Relationship among Source Credibility, Advertising Skepticism, and Advertising Effectiveness of Internet Celebrity Endorsements in Advertising: A Case Study from the Perspective of Consumers
23
環境知識、參考價格、生態情感、價格公平性與綠色產品購買意圖關聯性之研究：以消費者觀點探討The Relationship among Environmental Knowledge, Reference Price, Ecological Affect, Price Fairness, and Green Products Purchase Intention: A Case Study from the Perspective of Consumers
24
品牌知曉、品牌認同與品牌關係黏著度關聯性之研究-以梓官區漁會戀戀蚵仔寮的消費者為例The Relationship among Brand Awareness, Brand Identity and Brand Relationship Stickiness: An Example of Consumers to “In Love with Keziliao” of the Tzukuan District Fishermen's Association
25
服務創新、顧客滿意度與忠誠度關聯性之研究 －以首席萊茵醫美診所的顧客為例Relationships among Service Innovation, Customer Satisfaction, and Loyalty- A Case Study of ChiefRhine Cosmetic Medical Center
26
軍職人員對年金變革公平性的認知、態度與留任意願 關聯性之研究-以南區某軍港的人員為例Military staff recognize the fairness of pension reform A Study on the relation of Cognition, Attitude and Retention - A Case Study of a Military Port in Southern District
27
服務品質及知覺價值對再購意願的影響-以蠔蝦先生餐廳為例The Impact of Service Quality and Perceived Value on Repurchase Intention - Taking Mr. Shrimp Restaurant as an Example
28
服務態度、服務品質與滿意度關聯性之研究-以行政院南服中心民眾為例The Relationship among Service Attitude, Service Quality and Satisfaction- taking the Example of the Public Seeking Services from Southern Taiwan Joint Services Center of Executive Yuan
29
專業能力、服務品質、關係品質與顧客忠誠度之研究– 以高雄地區進口車ŠKODA原廠汽車服務廠顧客為例The Relationship among Professionalism, Service Quality, Relationship Quality and Customer Loyalty - Using Kaoshiung Skoda Automotive Customer Representatives as Example