黃義俊 教授
- 系所：企業管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理,環境規劃管理
- 專長： 行銷與流通管理,創新管理,策略管理,環境管理
- 學歷：
國立中山大學企管系 博士
- 經歷：
中國鋼鐵公司-煉鐵檢修室-副課長
中國鋼鐵公司-煉鐵檢修室-股長
中國鋼鐵公司-煉鐵設備擴建工程處-工程師
樹德科技大學-企業管理學系-助理教授
樹德科技大學-推廣教育中心-助理教授兼主任
樹德科技大學-金融保險系(所)-副教授兼主任
- 電話：07-381-4526 #17315
- 傳真：(07)615-1202(燕巢); (07)396-1245(建工)
1
病毒行銷、虛榮心、人際關係取向與購買意圖之研究：以醫美潛在消費者為例The Relationship among Viral Marketing, Vanity, Interpersonal Relationship Theory, and Purchase Intention： An empirical study of Potential Consumers at Cosmetic Medical Clinics
2
宮廟服務創新、信仰認同與滿意度關聯性之研究- 以鳳邑北辰宮的信徒為例The Relationship among Temple Service Innovation, Faith Identity and Satisfaction- A Case Study from believers of Feng Yi Pei-Chen Temple
3
知覺綠色價值、價格公平性與綠色購買意圖關聯性之研究：以家用清潔劑的消費者探討The Relationship among Perceived Green Value, Price Fairness, and Green Purchase Intention: A Case Study from the Household Cleaning Products of Consumers
4
知覺價值、企業信譽、從眾行為與使用意圖關聯性之研究-以智慧瓦斯雲的消費者為例The Relationship among Perceived Value, Corporate Reputation, Herd Behavior and Using Intention： An Example of Consumers of Smart Gas Cloud
5
專業能力、服務品質、關係品質與顧客忠誠度之研究– 以高雄地區進口車?KODA原廠汽車服務廠顧客為例The Relationship among Professionalism, Service Quality, Relationship Quality and Customer Loyalty - Using Kaoshiung Skoda Automotive Customer Representatives as Example
6
網紅廣告代言的來源可信度、廣告懷疑與廣告效果關聯性之研究─以消費者觀點探討The Relationship among Source Credibility, Advertising Skepticism, and Advertising Effectiveness of Internet Celebrity Endorsements in Advertising: A Case Study from the Perspective of Consumers
7
環境知識、參考價格、生態情感、價格公平性與綠色產品購買意圖關聯性之研究：以消費者觀點探討The Relationship among Environmental Knowledge, Reference Price, Ecological Affect, Price Fairness, and Green Products Purchase Intention: A Case Study from the Perspective of Consumers
8
品牌知曉、品牌認同與品牌關係黏著度關聯性之研究-以梓官區漁會戀戀蚵仔寮的消費者為例The Relationship among Brand Awareness, Brand Identity and Brand Relationship Stickiness: An Example of Consumers to “In Love with Keziliao” of the Tzukuan District Fishermen's Association
9
服務創新、顧客滿意度與忠誠度關聯性之研究 －以首席萊茵醫美診所的顧客為例Relationships among Service Innovation, Customer Satisfaction, and Loyalty- A Case Study of ChiefRhine Cosmetic Medical Center
10
軍職人員對年金變革公平性的認知、態度與留任意願 關聯性之研究-以南區某軍港的人員為例Military staff recognize the fairness of pension reform A Study on the relation of Cognition, Attitude and Retention - A Case Study of a Military Port in Southern District
11
服務品質及知覺價值對再購意願的影響-以蠔蝦先生餐廳為例The Impact of Service Quality and Perceived Value on Repurchase Intention - Taking Mr. Shrimp Restaurant as an Example
12
服務態度、服務品質與滿意度關聯性之研究-以行政院南服中心民眾為例The Relationship among Service Attitude, Service Quality and Satisfaction- taking the Example of the Public Seeking Services from Southern Taiwan Joint Services Center of Executive Yuan