王崇昱 教授
- 系所：企業管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 行銷,消費者行為,市場調查
- 學歷：
國立成功大學企管所行銷組 博士
- 經歷：
國立高雄科技大學-企業管理系-教授-至今
- 電話：07-381-4526 #17301
- 傳真：
1
前瞻性人格對於工作滿意度之影響-當責及工作投入的角色The impact of proactive personality on job satisfaction- The role of accountability and job involvement
2
心理資本及前瞻性人格對於工作績效之影響- 工作投入的角色The impact of psychological capital and proactive personality on job performance:The role of job involvement
3
前瞻性人格及心理賦權對於工作績效之影響-工作活力的角色The impact of proactive personality and psychological empowerment on job performance-The role of job vigor
4
次級銷售及主要銷售對於顧客公民行為之影響-顧客滿意度的角色The impact of secondary selling and primary selling on customer citizenship behavior: The role of customer satisfaction
5
前瞻性人格對於工作績效之影響-工作鑲嵌的角色The impact of proactive personality on job performance - The role of job embeddedness
6
ESG對購買意願的影響─以知覺溫暖為中介變數The Impact of ESG on Purchase Intention: The Mediating Role of Perceived Warmth
7
次級銷售及服務行為對於顧客忠誠度之影響-顧客滿意度的角色The Impact of Secondary Selling and Service Behavior on Customer Loyalty: The Role of Customer Satisfaction
8
組織認同及前瞻性人格對於工作績效之影響-當責的角色The impact of organization identification and proactive personality on job performance-The role of accountability
9
內外控對於工作績效之影響-當責的角色The Impact of Internal-External Locus of Control on Job Performance- The Role of Accountability
10
服務行為及顧客公司認同對於再購意願之影響－以信任為中介變數The Impact of Service Behavior and Customer-company Identification on Repurchase Intentions - Trust as a mediating variable
11
同理心、服務涉入及服務行為對於顧客忠誠度之影響 -以美容業為例The influence of empathy, service involvement, and service behavior on customer loyalty – An example of the beauty industry
12
心理資本對於工作滿意度之影響-當責及工作投入的角色The impact of psychology capital on job satisfaction- The role of accountability and job involvement
13
個人與組織契合度對於工作績效之影響-當責的角色The impact of person-organization fit on job performance - the role of accountability
14
心理資本對於留職意願之影響-當責的角色The Impact of Psychological Capital on Job Retention Intention: The Role of Accontability
15
知覺組織支持對敬業度之影響 -以心理賦權為中介變數The impact of perceived organizational support on work engagement - The mediator of psychological empowerment
16
服務品質對於顧客忠誠度之影響- 知覺價值及沈浸的角色The impact of service quality on customer loyalty-The role of perceived value and flow
17
知覺組織支持對於留任意願之影響-工作投入及 當責的角色The effect of perceived organizational support onretention willingness- the role of job involvement andaccountability
18
全通路一致性對於再購意願之影響-知覺價值及品牌認同的角色The effect of omni-channel consistency on repurchase intention: the role of perceived value and brand identity
19
快速關係對於品牌忠誠之影響 ─ 社群認同及品牌投入的角色The Impact of Swift Guanxi on Brand Loyalty — The Role of Community Identification and Brand Engagement
20
連結強度及關係品質對於再購意願之影響-關係慣性的角色The Affects of Tie Strength and Relationship Quality on Repurchase Intention - The Role of Relationship Inertia
21
心理賦權及當責對於工作滿意度之影響-工作投入的角色The impact of psychological empowerment and accountability on job satisfaction -The role of job involvement
22
心理資本對組織承諾之影響—以工作投入為中介變數The Impact of Psychological Capital on Organizational Commitment- Job Involvement as a Mediating Variable
23
服務行為對於顧客滿意度之影響-以情感性承諾的角色The influence of service behavior on customer satisfaction-role of emotional commitment
24
影響再購意願之因素探討-顧客投入及自我提升之角色Factors Affecting Repurchase Intentions-The Role of Customer Engagement and Self-Enhancement
25
使用者產生內容及自我一致性對於再購意願的影響 -品牌認同的角色The impact of user-generated content and self-congruity on repurchase intentions-the role of bran identity
26
影響電子口碑意圖之因素探討Factors affecting electronic word-of-mouth intentions
27
護理師的安全風氣與團隊合作關聯性之研究-以南部某地區醫院為例A Study on The Correlation between The Safety Climate of Nurses and Their Teamwork Climate– A District Hospital in Southern Taiwan
28
探討行動支付使用態度之前因 -以台電公司多元繳費為例Antecedents of the Usage Attitude of Mobile Payment – A Case Study of Customers’ Diverse Payment for Taiwan Power Company
29
服務涉入對於民眾滿意度之影響-服務行為及清廉度認知的角色The impact of service involvement on citizen satisfaction – the role of service behavior and integrity perception.
30
心理契約及角色負荷對於工作滿意之影響-工作投入的角色The Influence of Psychological Contract and Role Overload on Job Satisfaction - The Role of Job Involvement
31
顧客參與對口碑之影響-以顧客公司認同為中介變數The Impact of Customer Participation on Word-of-Mouth: Customer-Company Identification as a Mediating Variable
32
服務行為及組織認同對於會員滿意度之影響 —以記帳報稅公會為例The Impact of service behavior and organization identification on members’ satisfaction- A case of Kaohsiung association of tax-accountancy
33
影響再購意願之因素探討 -自我效能及虛擬社群意識的角色Factors affecting repurchase intentions-The roles of self-efficacy and sense of virtual community
34
心像對於網路商店再購意願之影響-商店形象與態度的角色The influence of mental imagery on repurchase intention toward online stores: the roles of store image and attitude
35
影響創業意圖之因素探討-以創業熱情為中介變數Factors Affecting the Entrepreneurial Intentions: Entrepreneurial Passion as a Mediator
36
影響租屋顧客忠誠度之因素探討-以轉換成本為中介變數Factors influencing the loyalty of tenants-Switching costs as a mediating variable
37
The Influence of Corporate Image, Customer-Company Identification, and Customer Engagement on Repurchase Intentions - taking Starbucks as an example
38
企業形象、顧客公司認同及顧客投入對於再購意願之影響-以星巴克為例The Influence of Corporate Image, Customer-Company Identification, and Customer Engagement on Repurchase Intentions - taking Starbucks as an example
39
工作契合度及自我效能對於農夫留任意願之影響 -以工作滿意度為中介效果The impact of person-job fit, self-efficacy on farmers' intention to stay- Job satisfaction as a Mediator
40
顧客導向及互動品質對於顧客滿意度之影響-以信任為中介變數The impact of customer orientation and interaction quality on customer satisfaction-trust as a mediator
41
在職學習動機、社會支持與學習成效之關係探討-以學習滿意度為中介變數The effect of learning motivation and social support on learning effectiveness- learning satisfaction as a Mediator
42
生成內容對於再購意願之影響- 自我效能及虛擬社群意識的角色The Impact of Generated Content on Repurchase Intention-The Role of Self-Efficacy and Sense of Virtual Community.
43
服務行為、關係價值與會員滿意度之研究 —以五金商業同業公會為例The Impact of Service Behavior and Relationship Value on Satisfaction- A Case of Kaohsiung Association of Hardware
44
影響素食再購意願之因素探討-以滿意度為中介變數Factors Affecting the Intention of Vegetarian Repurchase - Satisfaction as a Mediator
45
應用IOA-NRM模式探討台灣電動車之市場發展策略Taiwan Motor Vehicle Industry Development Strategy Base on IOA-NRN model
46
用戶及企業生成內容如何影響再購意願？How do user and firm generated contents influence repurchase intention?
47
智慧家居系統應用發展策略Improvement Strategy of Intelligent Home Home Service Applications
48
參與動機與價值觀契合對留職意願影響之研究--以工作投入為中介變數A Study on the Influence of Participation Motivation and Values Correspondence on the Willingness to Stay for Employment - Work Engagement as a Mediator
49
影響推薦意願之因素探討-以新娘秘書顧客為例Factors Affecting the Willingness to Recommend -Taking the Bride Secretary Customer as an Example
50
影響顧客忠誠度之因素探討-以中華郵政宅配顧客為例The Factors Affecting of Customer Loyalty：Cases for home delivery customers of Chunghwa Post
51
探討關係連結與服務行為對於推薦意願的影響 -以信任為中介變數The Influence of Relationship Link and Service Behavior on Recommendation Intention - Trust as a Mediating Variable
52
影響企業再購意願因素之探討-以中華黃頁顧客為例Discussion on Factors Affecting Enterprise Repurchase Willingness - Take the Chinese Yellow Pages customer as an example