王崇昱 教授 兼 企業管理系系主任
- 系所：企業管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 行銷,消費者行為,市場調查
- 學歷：
國立成功大學企管所行銷組博士
- 經歷：
- 電話：(07)381-4526#17301
- 傳真：(07)615-1202(燕巢); (07)396-1245(建工)
1
影響素食再購意願之因素探討-以滿意度為中介變數Factors Affecting the Intention of Vegetarian Repurchase - Satisfaction as a Mediator
2
企業形象、顧客公司認同及顧客投入對於再購意願之影響-以星巴克為例The Influence of Corporate Image, Customer-Company Identification, and Customer Engagement on Repurchase Intentions - taking Starbucks as an example
3
工作契合度及自我效能對於農夫留任意願之影響 -以工作滿意度為中介效果The impact of person-job fit, self-efficacy on farmers' intention to stay- Job satisfaction as a Mediator
4
顧客導向及互動品質對於顧客滿意度之影響-以信任為中介變數The impact of customer orientation and interaction quality on customer satisfaction-trust as a mediator
5
在職學習動機、社會支持與學習成效之關係探討-以學習滿意度為中介變數The effect of learning motivation and social support on learning effectiveness- learning satisfaction as a Mediator
6
生成內容對於再購意願之影響- 自我效能及虛擬社群意識的角色The Impact of Generated Content on Repurchase Intention-The Role of Self-Efficacy and Sense of Virtual Community.
7
服務行為、關係價值與會員滿意度之研究 —以五金商業同業公會為例The Impact of Service Behavior and Relationship Value on Satisfaction- A Case of Kaohsiung Association of Hardware
8
應用IOA-NRM模式探討台灣電動車之市場發展策略Taiwan Motor Vehicle Industry Development Strategy Base on IOA-NRN model
9
用戶及企業生成內容如何影響再購意願？How do user and firm generated contents influence repurchase intention?
10
智慧家居系統應用發展策略Improvement Strategy of Intelligent Home Home Service Applications
11
參與動機與價值觀契合對留職意願影響之研究--以工作投入為中介變數A Study on the Influence of Participation Motivation and Values Correspondence on the Willingness to Stay for Employment - Work Engagement as a Mediator
12
影響推薦意願之因素探討-以新娘秘書顧客為例Factors Affecting the Willingness to Recommend -Taking the Bride Secretary Customer as an Example
13
影響顧客忠誠度之因素探討-以中華郵政宅配顧客為例The Factors Affecting of Customer Loyalty：Cases for home delivery customers of Chunghwa Post
14
探討關係連結與服務行為對於推薦意願的影響 -以信任為中介變數The Influence of Relationship Link and Service Behavior on Recommendation Intention - Trust as a Mediating Variable
15
影響企業再購意願因素之探討-以中華黃頁顧客為例Discussion on Factors Affecting Enterprise Repurchase Willingness - Take the Chinese Yellow Pages customer as an example