王崇昱 教授 兼 系主任
- 系所：企業管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 行銷,消費者行為,市場調查
- 學歷：
國立成功大學企管所行銷組 博士
- 經歷：
國立高雄科技大學-企業管理系-教授-至今
國立高雄科技大學-企業管理系-系主任-至今
- 電話：07-381-4526 #17301
- 傳真：
1
知覺組織支持對敬業度之影響 -以心理賦權為中介變數The impact of perceived organizational support on work engagement - The mediator of psychological empowerment
2
服務品質對於顧客忠誠度之影響- 知覺價值及沈浸的角色The impact of service quality on customer loyalty-The role of perceived value and flow
3
知覺組織支持對於留任意願之影響-工作投入及 當責的角色The effect of perceived organizational support on retention willingness- the role of job involvement and accountability
4
全通路一致性對於再購意願之影響-知覺價值及品牌認同的角色The effect of omni-channel consistency on repurchase intention: the role of perceived value and brand identity
5
快速關係對於品牌忠誠之影響 ─ 社群認同及品牌投入的角色The Impact of Swift Guanxi on Brand Loyalty — The Role of Community Identification and Brand Engagement
6
連結強度及關係品質對於再購意願之影響-關係慣性的角色The Affects of Tie Strength and Relationship Quality on Repurchase Intention - The Role of Relationship Inertia
7
心理賦權及當責對於工作滿意度之影響-工作投入的角色The impact of psychological empowerment and accountability on job satisfaction -The role of job involvement
8
心理資本對組織承諾之影響—以工作投入為中介變數The Impact of Psychological Capital on Organizational Commitment- Job Involvement as a Mediating Variable
9
服務行為對於顧客滿意度之影響-以情感性承諾的角色The influence of service behavior on customer satisfaction-role of emotional commitment
10
影響再購意願之因素探討-顧客投入及自我提升之角色Factors Affecting Repurchase Intentions-The Role of Customer Engagement and Self-Enhancement
11
使用者產生內容及自我一致性對於再購意願的影響 -品牌認同的角色The impact of user-generated content and self-congruity on repurchase intentions-the role of bran identity
12
影響電子口碑意圖之因素探討Factors affecting electronic word-of-mouth intentions
13
護理師的安全風氣與團隊合作關聯性之研究-以南部某地區醫院為例A Study on The Correlation between The Safety Climate of Nurses and Their Teamwork Climate– A District Hospital in Southern Taiwan
14
探討行動支付使用態度之前因 -以台電公司多元繳費為例Antecedents of the Usage Attitude of Mobile Payment – A Case Study of Customers’ Diverse Payment for Taiwan Power Company
15
服務涉入對於民眾滿意度之影響-服務行為及清廉度認知的角色The impact of service involvement on citizen satisfaction – the role of service behavior and integrity perception.
16
顧客參與對口碑之影響-以顧客公司認同為中介變數The Impact of Customer Participation on Word-of-Mouth: Customer-Company Identification as a Mediating Variable
17
服務行為及組織認同對於會員滿意度之影響 —以記帳報稅公會為例The Impact of service behavior and organization identification on members’ satisfaction - A case of Kaohsiung association of tax-accountancy
18
影響再購意願之因素探討 -自我效能及虛擬社群意識的角色Factors affecting repurchase intentions-The roles of self-efficacy and sense of virtual community
19
心像對於網路商店再購意願之影響-商店形象與態度的角色The influence of mental imagery on repurchase intention toward online stores: the roles of store image and attitude
20
影響創業意圖之因素探討-以創業熱情為中介變數Factors Affecting the Entrepreneurial Intentions: Entrepreneurial Passion as a Mediator
21
影響租屋顧客忠誠度之因素探討-以轉換成本為中介變數Factors influencing the loyalty of tenants-Switching costs as a mediating variable
22
The Influence of Corporate Image, Customer-Company Identification, and Customer Engagement on Repurchase Intentions - taking Starbucks as an example
23
企業形象、顧客公司認同及顧客投入對於再購意願之影響-以星巴克為例The Influence of Corporate Image, Customer-Company Identification, and Customer Engagement on Repurchase Intentions - taking Starbucks as an example
24
工作契合度及自我效能對於農夫留任意願之影響 -以工作滿意度為中介效果The impact of person-job fit, self-efficacy on farmers' intention to stay- Job satisfaction as a Mediator
25
顧客導向及互動品質對於顧客滿意度之影響-以信任為中介變數The impact of customer orientation and interaction quality on customer satisfaction-trust as a mediator
26
在職學習動機、社會支持與學習成效之關係探討-以學習滿意度為中介變數The effect of learning motivation and social support on learning effectiveness- learning satisfaction as a Mediator
27
生成內容對於再購意願之影響- 自我效能及虛擬社群意識的角色The Impact of Generated Content on Repurchase Intention-The Role of Self-Efficacy and Sense of Virtual Community.
28
服務行為、關係價值與會員滿意度之研究 —以五金商業同業公會為例The Impact of Service Behavior and Relationship Value on Satisfaction- A Case of Kaohsiung Association of Hardware
29
應用IOA-NRM模式探討台灣電動車之市場發展策略Taiwan Motor Vehicle Industry Development Strategy Base on IOA-NRN model
30
用戶及企業生成內容如何影響再購意願？How do user and firm generated contents influence repurchase intention?
31
智慧家居系統應用發展策略Improvement Strategy of Intelligent Home Home Service Applications
32
參與動機與價值觀契合對留職意願影響之研究--以工作投入為中介變數A Study on the Influence of Participation Motivation and Values Correspondence on the Willingness to Stay for Employment - Work Engagement as a Mediator
33
影響推薦意願之因素探討-以新娘秘書顧客為例Factors Affecting the Willingness to Recommend -Taking the Bride Secretary Customer as an Example
34
影響顧客忠誠度之因素探討-以中華郵政宅配顧客為例The Factors Affecting of Customer Loyalty：Cases for home delivery customers of Chunghwa Post
35
探討關係連結與服務行為對於推薦意願的影響 -以信任為中介變數The Influence of Relationship Link and Service Behavior on Recommendation Intention - Trust as a Mediating Variable
36
影響企業再購意願因素之探討-以中華黃頁顧客為例Discussion on Factors Affecting Enterprise Repurchase Willingness - Take the Chinese Yellow Pages customer as an example