鄭兆宏 副教授
- 系所：國際企業系
- 研發領域：國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 行銷管理,服務業行銷,統計與研究方法
- 學歷：
國立中山大學企業管理學系 博士
國立高雄大學經濟管理研究所 碩士
逢甲大學電子工程學系 學士
- 經歷：
中華民國民宿協會全國聯合會副秘書長/學術顧問
台灣六堆觀光產業發展協會副秘書長
東高雄觀光產業聯盟 顧問
屏東縣地政士公會顧問
服務業創新研發計畫(SIIR)審查委員
地方型小型企業創新研發計畫(SBIR)審查委員
第27屆台灣精品獎審查委員
高雄市商圈行銷與改造計畫評審委員
雷震科技產品企劃組組長
長榮大學企管系助理教授兼校務研究中心執行秘書
- 電話：07-381-4526 #16171
- 傳真：07-383-0697
1
運用人工智慧驅動顧客價值：是創新的動力，還是隱憂的種子？Utilizing Artificial Intelligence to Drive Customer Value: The Force of Innovation or the Seed of Concern?
2
探討價格印象與顧客涉入程度影響銀樓 顧客忠誠度之研究A Study on the Relationship between Price Image, Customer Involvement and Customer Loyalty in Jewelry Stores
3
探討影響保險業服務品質與顧客忠誠度的因素之研究A Study on the Factors Affecting Service Quality and Customer Loyalty in the Insurance Industry
4
探討感官行銷線索影響銀樓服務品質、顧客滿意度與顧客忠誠度之研究：性別差異的分析Investigating the Impact of Sensory Marketing Cues on Jewelry Store Service Quality, Customer Satisfaction, and Customer Loyalty: An Analysis of Gender Differences
5
工具機產業顧客導向與顧客忠誠度關係之研究A Study on the Relationship between Customer Orientation and Customer Loyalty in the Machine Tool Industry
6
後疫情時代旅遊業員工轉職意圖之研究A Study on Tourism Employees’ Turnover Intention in the Post-Pandemic Era
7
3D虛擬實境新科技對房屋仲介業者成交率之影響分析Analysis on the Influences of New 3D Virtual Reality Technology on the Real Estate Closing Rate
8
產品屬性及知覺價值對美式餐車主購買美式餐車創業意願之影響-以追逐餐車俱樂部的美式餐車主為例The Influence of Product Attributes and Perceived Value on Food Truck Owners’ Entrepreneurial Willingness to Purchase Food Truck-A Case Study of Food Truck Owners Chasing Food Truck Clubs
9
整合醫學照護個案管理多重慢性病病人相關因素探討-南部某醫學中心為例Related factors among Hospital Medicine care case management for patients with multiple chronic conditions-An Example of a Medical Center in Southern Taiwan
10
以UTAUT2模型探討影響消費者使用線上購物採購生鮮蔬果之購買意願因素Using UTAUT2 Model to Explore the Consumer Behavior Investigation for E-Commerce Based on Fresh Vegetables Fruits
11
探討人工智慧影響顧客體驗價值和顧客滿意度之研究A Study on the Impact of Artificial Intelligence on Customer Experience Value and Customer Satisfaction
12
探討顧客價值與線上顧客感恩之研究 : 感恩特質的調節效果A Study of Customer Value and Online Customer Gratitude: The Moderating Effects of Trait Gratitude
13
餐飲業母品牌依附之研究:自我一致性和品牌形象觀點A Study of Parent Brand Attachment in the Catering Industry: Self-Consistency and Brand Image Perspectives
14
探討服務品質與服務創新影響美髮沙龍業關係品質之研究A Research on the Relationship Between Service Quality, Service Innovation and Relationship Quality of Hair Salon Industry
15
通訊裝置使用者自我揭露行為之研究Study of Communication Device Users’ Self-Disclosure Behavior
16
強調平台還是供應商好呢？ 探討廣告焦點影響共享經濟平台廣告效果之研究Is It Better to Emphasize Platforms or Providers? The Study of Exploring the Influence of Advertising Focus on the Advertising Effect of Sharing Economy Platform
17
以科技準備度觀點探討全家便利商店FAMI錢包使用行為Exploring the Use of FamilyMart's Fami Wallet by Using A Technology Readiness Perspective
18
網路購物環境下顧客體驗與關係品質之研究：探討不確定性與評估困難度之調節效果Investigating the Effect of Customer Experience and Relationship Quality in the Online Shopping Context：Exploring the Moderating Effects of Uncertainty and Perceived Evaluation Difficulty
19
品牌形象對奢侈品購買行為影響之研究:以外匯車為例A Influence of Brand Image on Purchase Behavior for Luxury Goods: A Case of Foreign Exchange Cars
20
醫療從業人員即時通訊使用意圖之研究Investigating the Influence of Hospital Employees’ Intention to Use Instant Messaging
21
民宿業者在地認同感與顧客在地連結感之研究A Study of the B&B Possessor’s Place Identity and Customers’ Place Bonding
22
線上購物服務越便利，顧客越會買單嗎？探討個人特質與商店因素的影響Does Service Convenience Lead to Customer Loyalty in Online Shopping? The Influences of Individual Characteristics and Store-related Factors