留淑芳 副教授
- 系所：國際企業系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 消費者行為,國際行銷管理,管理心理學,品牌管理
- 學歷：
國立臺灣大學商學系博士
- 經歷：
國立高雄科技大學-國際企業系-副教授-至今
- 電話：07-381-4526 #16163
- 傳真：07-383-0697
1
傳統珠寶首飾加工採用3D列印技術之意願探討The Effect on Willingness to Adopt 3D Printing Technology in Traditional Jewelry Processing
2
影片播放速度對觀影知覺與黏著度及回憶力之影響： 以影片類型作為干擾變數Effect of Video Playback Speed on Viewing Perception, Stickiness, and Recall: Video Types as Moderator
3
消費者自我建構對團購平台吸引力之影響 —論點強度及產品需求的干擾效果The influence of self-construal on group purchasing platform attractiveness - moderating effects of arguments strength and product demand
4
食品特性、目的地食品形象與旅遊者購買意願的關係： 越南實證研究The relationships among food-related attributes, destination food images, and tourist’s purchase intention: An empirical study of Vietnam
5
知難而不退：反轉理論的應用-以馬拉松為例Fearless: Applying Reversal Theory to Marathon
6
網購免運費對消費行為影響The Effect of Free Shipping on Consumer Behavior
7
網紅類型透過可信度對廣告效果影響分析The Impact of Internet Celebrity Types on Advertisement Effects Through Credibility
8
求偶思維奢侈品替代消費行為分析The Influence of Mating Mindset on the Alternative Consumption of Luxury Goods
9
以眼動儀探討產品設計典型性對消費者評價影響: 情境式圖片及產品類型之干擾效果Using Eye-Tracking to Examine the Effect of Product Design Typicality on Consumer Evaluation: Moderating Roles of Contextualized Pictures and Product Types
10
網紅類型及發文頻率對廣告效果影響之分析The Study of Internet Celebrity Types and Posting Frequency on Advertisement Effects
11
線上食品外送服務使用者特性對使用評價影響分析Effects of Users' Characteristic on Product Evaluations of Online Food Delivery Service
12
原生廣告的贊助揭露、廣告聯結強度對視覺注意力及廣告效果之影響-以說服抗拒作為中介變項Sponsored Disclosure of Native Advertising, Advertising Relevance on Visual Attention and Advertising Effect Resistance of Persuasion as Mediator
13
公共自行車滿意度研究與未來發展計畫 －以台南市公共自行車為例Analysis of user characteristics and satisfaction for public bicycle system－A Case of Tainan Public Bike (T-Bike)
14
台灣控制閥產業整合行銷策略之研究A Study on the Integrated Marketing Strategies of Taiwan Pressure Control Valve Industry