李曉青 教授 兼 系主任
- 系所：國際企業系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 行銷管理,消費者行為,行銷研究
- 學歷：
國立成功大學國際企業研究所 博士
- 經歷：
高雄科技大學國際企業系 教授
高雄科技大學國際企業系 副教授
高雄應用科技大學國際企業系 副教授
高雄應用科技大學國際企業系 助理教授
美國伊利諾大學香檳校區 訪問學者
- 電話：07-381-4526 #16121
- 傳真：07-383-0697
1
當舖業經營二手名牌精品買賣可行性之研究A Study on the Feasibility of Operating a Pawnshop Business for Second-hand Luxury Goods
2
影響消費者通路選擇偏好之前因探討－以翡翠為例Examining The Factors that Influence Consumers' Shopping Channel Preferences - Taking Jade Jewelry As An Example
3
探討產品造型設計與消費者情感價值關係 -以海瑞溫斯頓品牌婚嫁戒指為例Exploring the Relationship between Product Styling Design and Consumer Emotional Value: A Case Study of Harry Winston Brand Wedding Rings
4
「寵物」真有「型」？ 寵物曝露對自我建構傾向和廣告效果之影響Influences of Pet Exposure on Self-Construal Tendency and Advertising Effectiveness
5
高端珠寶的藝術價值與經營模式之研究 -以華人設計師趙心綺為例Research on The Artistic Value and Business Model of High-End Jewelry -Take Taiwanese Designer Cindy Chao As An Example
6
知覺形象、知覺能力和知覺信任對購買意願影響 ～以補教老師為例Perceived Image, Perceived Competence and Perceived Trust’s Effects on Purchase Intention~ Taking supplementary teachers as an example
7
可愛誘人？探討可愛元素對甜食選擇之影響Cute Is So Tempting? Exploring The Impact of Cute Element on The Choice of Sweets
8
探討網路迷因梗圖對分享意願之影響—以情感共鳴為中介Examining the Influence of Meme on Sharing Intentions-The Mediation of Emotional Resonance
9
百感「焦」集，冷「暖」自知？ 社交焦慮對暖色系商品偏好之影響The Influence of Social Anxiety on The Preferences of Warm-Colored Products
10
懷舊咖啡廳療癒嗎？ 探討自我呈現、嘗鮮和懷舊感 對懷舊咖啡廳之影響Is Nostalgic Cafe Healing? Investigating Influence of Self-Presentation, Novelty-Seeking, and Nostalgic on Patronage Intention of Nostalgic Cafes
11
誇張廣告幽默嗎？以性訴求與浪漫活動興趣為干擾變數Is Hyperbole Advertisement Humous? Using Sexual Appeal and Romantic Interest as Moderating Variables
12
無所不在的廣告煩人嗎?探討品牌形象與網頁瀏覽導向對網路廣告類型之廣告效果的干擾影響Are Ubiquitous Ads Annoying?Investigating the Influence of Brand Image and Web Browsing Orientation on the Advertising Effect of Online Advertising Types
13
消費者人格特質對電動機車購買意願之影響 -以產品涉入為中介變數The Effect of Consumer Personality Trait on Purchase Intention of Electric Vehicle-Product Involvement as A Mediator
14
訊息框架及文案具體性對捐助金額 的影響-以議題緊急度為干擾變數Message Framing and Copy Concreteness on Donation Amount-Issue Acuteness as a Moderator
15
立場對調有效嗎？探討視覺觀點對於消費者利社會行為的影響Is the Exchange of Standpoint Effective? The Influence of Visual Perspective on Consumer Prosocial Behavior
16
不同「色」計，顧客會買單嗎? 探討消費動機與性別特質對消費者注意力與行為的影響Does Different Color Influence to Customer Purchase? Exploring The Impact of Consumer Motivation and Gender Traits on Consumer Attention and Behavior
17
「敘事」或「論點」? 探究不同廣告型式下關係規範和促銷型式對網路口碑的影響"Narrative" or "Argument" Advertisement? Impacts of Relationship Norm and Promotion Type on eWOM
18
美國茶葉進口之影響因素分析An Analysis of the Determinants of Tea Imports in the United States
19
汙點一定不好嗎?懷舊與促銷幅度對福利品購買意願的影響Is Product Stain Bad ? Effects of Nostalgia and Promotion Magnitude on Purchase Intention for Stain Products.
20
不一樣才有趣！ 產品屬性一致性和擬人化對產品注意力與評價的影響Differences Make Things Interesting? The Influence of the Congruency of Product Attributes and the Anthropomorphism on Product Attention and Evaluation
21
視覺角度、產品外顯性與自我建構對廣告效果的影響Influences of Visual Perspective, Product Prominence and Self-Construal in Advertising
22
「快樂」或「悲傷」? 探究不同臉部表達下受害者數量和辨識性對捐款意圖的影響"Happy" or "Sad"? Impacts of Victim Number and Identification on Donation Intention of Different Facial Expression
23
怪可愛?可愛造型與自我建構和社會關係對購買意願的影響Isn’t it cute? The Influences of Cute Styles, Self-Construal, and Social Relationship on Purchase Intention
24
健康產品之可愛造型與產品包裝對消費者行為的影響The Influences Of Cute Healthy Food And Products Packing On Consumer Behavior