歐宗殷 副教授
- 系所：行銷與流通管理系
- 研發領域：管理及行政,軟體及應用的開發與分析
- 標籤： 大數據分析,商業管理
- 專長： 資料探勘與大數據分析,作業與服務管理,統計方法應用,企業e化營運管理
- 學歷：
國立清華大學工業工程與工程管理學系博士
- 經歷：
經濟部「小型企業創新研發計畫SBIR」服務+文創領域 審查委員。
財團法人商業發展研究院 審查委員。
財團法人資訊工業策進會 顧問。
國立屏東大學 行銷與流通管理學系 數位行銷碩士在職專班 兼任助理教授。
國立金門大學工業工程與管理學系 助理教授。
中鋼公司採購處 設備/原料採購管理師。
中鋼公司工業工程處 工業工程師。
工研院產業經濟與資訊服務中心 約聘產業分析師。
中華民國考選部工業工程技師高考及格。
楠梓電子股份有限公司 製程工程師。
- 電話：(07)601-1000#34210
- 傳真：(07)601-1043
1
以數據分析技術為基礎於便利商店烘焙商品行銷策略之研究Research on marketing strategies of baked goods in convenience stores based on data analysis technology
2
以文本分類為基礎進行消費行為洞察之研究-以量販店雲端發票資料庫為例Research on Consumer Behavior Insights Based on Text Classification-A Case Study of Cloud Invoice Database for Hypermarket.
3
應用網路評論隱含情感語意分析於連鎖加盟經營管理之研究A Study on The Application of Implicit Emotional Semantic Analysis of Online Comments in Franchise Chain Management
4
以平衡計分法及策略地圖發展電信業門市創新營運策略Develop Innovative Operation Strategies for Telecom Store with Balanced Score Card and Strategy Map
5
木質包裝業產品動態成本預測模型之研究Research on the Dynamic Product Cost Prediction Model of Wood Packaging Industry
6
以網路爬蟲和文本挖掘技術建立電子商務混合推薦系統之研究Research on E-commerce Hybrid Recommendation System Based on Web Crawler and Text Mining Technology
7
以數位轉型架構探討中小企業經營績效分析之實證研究An empirical research on performance analysis of small and medium -sized enterprises with digital transformation architecture
8
便利商店線上購物顧客旅程與商業模式分析之研究Research on convenience store online shopping customer journey and business model analysis
9
數位轉型浪潮下電信業價值鏈重塑之研究Research on the Remodeling of Telecom Industry Value Chain under the Wave of Digital Transformation
10
以機器學習演算法為基礎建構 OMO便利商店營收預測模型之研究Research on the Construction of OMO Convenience Store Revenue Forecasting Model Based on Machine Learning Algorithms
11
以數位轉型架構建構超商鮮食商品動態促銷決策及實證研究Construction of Dynamic Promotion Decision of Perishable Food in CVS base on Digital Transformation Framework and An Empirical Study
12
以網路爬蟲及文本情緒分析建構線上美妝商品推薦系統Construct an Online Cosmetics Recommendation System with Web Crawler and Text Sentiment Analysis
13
外送平台之研究：以馬來西亞和台灣為例The Study of Delivery Service Platform: Cases of Malaysia and Taiwan
14
數據探勘應用於美容業營運管理之研究Research on the Application of Data Mining Technology to the Operation and Management of Beauty Industry
15
塑膠製品業數位轉型之研究Research on Digital Transformation of Plastic Products Industry
16
無障礙車輛銷售預測及商業營運分析之研究-以T公司為例Research on Sales Forecasting and Commercial Operation Analysis of Accessible Vehicles-Taking T Company as an Example
17
以電商顧客資料平台為基礎建構價值分析及動態運費定價之模型Construct a value analysis and dynamic freight pricing model based on e-commerce customer data platform
18
後疫情時代電商平台消費者購物行為分析與精準行銷之研究Research on consumers’ shopping behavior analysis and precision marketing of e-commerce platforms in the post-epidemic era
19
團購型消費者購物型態 集群分析與分類預測之研究Research on Cluster Analysis and Classification Forecasting of Group-buying Consumers’ Shopping Patterns
20
美容美體業以數位行銷提昇顧客價值之研究Research on the Beauty and Body Industry to Enhance Customer Value through Digital Marketing
21
以人工智慧技術建立商品標籤自動化及動態推薦系統-以玩具電商平台為例Use AI Technology to Establish Auto-Commodity Labelling and Dynamic Recommendation System - Toy E-commerce Platform as an Example
22
以深度學習和文字比對建構房仲物件動態推薦系統Construct a Real Estate Commodity Dynamic Recommendation System with Deep Learning Algorithm and Text Comparison
23
顧客行為狀態轉移預測模型之研究 -以台灣新創O2O電商平台為例Research on the Prediction Model of Customer Behavior State Transition – A case study of Taiwan's New O2O E-commerce Platform
24
電信業中小企業顧客集群分析及精準行銷之研究Research on Customer Cluster Analysis and Precision Marketing of SMEs in the Telecommunication Industry
25
接受還是拒絕? AR/VR技術應用於傢俱業之研究Acceptance or Resistance?Research on the application of AR/VR technology to the furniture industry
26
應用層級分析法(AHP)探討企業實施數位轉型之考量因素 - 以連鎖餐飲業為例Employ Analytic Hierarchy Process in business digital transformation factors - A case study in Chain Restaurants
27
應用動態資料探勘演算法建立眾籌平台募資預測模型： 以Kickstarter平台為實證研究Apply dynamic data-mining algorithm to establish the funded prediction model of the crowdfunding platform: An Empirical Study of Kickstarter platform
28
多店鋪複數時效性商品銷售預測之研究-以台灣知名連鎖超商為例A Study on the Sales Forecasting of Multi Stores and Multi Perishable food : An Empirical Study for famous Chain Store in Taiwan.
29
以混合方法探討聊天機器人科技接受度之研究-以連鎖藥局為例A Mixed-Methods Approach of Technology Acceptance for Chatbot : A Case of Chain Drug Stores.
30
便利商店科技應用之投資效益評估： 以鮮食商品智慧型販賣機為例The Study of Investment Benefit Assessment Model of Technology Application for Convenience Stores : A Case of selling fresh food by Smart Vending Machines
31
數位轉型之決定因素：以台灣零售流通業為研究對象The Determinants of Digital Transformation：An Investigation of Retail and Distribution Industry in Taiwan
32
連鎖便利商店鮮食商品動態促銷決策之研究A Research of Dynamic Promotion Decision of Fresh Food in Chain Convenience Store