陳志誠 助理教授
- 系所：行銷與流通管理系
- 研發領域：管理及行政,國際貿易、市場行銷及廣告
- 標籤： 行銷管理
- 專長： 行銷管理,創新與創業管理,策略管理,消費者行為,管理心理學
- 學歷：
國立中央大學企業管理學系博士
- 經歷：
- 電話：(07)601-1000#19025
- 傳真：(07)601-1043
1
研究文化創意產業園區之經營─以城市行銷為觀點The Research on the Management of Cultural and Creative Industries Park — from the Viewpoint of City Marketing
2
心理契約違背、違約與離職意向的關係:年齡的調節作用The Relationship between Psychological Contract Breach, Violation and Intention to Leave: Moderating Role of Age
3
PT CIPTA MITRA GREEN 電子商務流程實施研究A STUDY OF PT CIPTA MITRA GREEN’S E-BUSINESS PROCESS IMPLEMENTATION
4
推拉旅行動機理論參觀納閩巴焦的科莫多國家公園Push and Pull Travel Motivation Theory to Visit Labuan Bajo’s Komodo National Park.
5
拓展商流通路之研究－以全台物流為例The Research on Expanding Commercial Channels—A Case Study of Taiwan Distribution Center
6
名人轉換代言對消費者品牌轉換之影響The influence of exploring endorsement switching to the customer switching behavior
7
企業社會責任影響組織績效與購買意願之研究Research on the impact of corporate social responsibility on organizational performance and purchase intention
8
以消費者視角探討全通路物流服務之研究Research on Omni-channel Logistics Services from The Perspective of Consumers
9
供應鏈雙元性與可持續創新雙元性中可持續供應鏈管理的實證研究Empirical Studies of SSCM in Supply Chain Ambidexterity and Sustainable Innovation Ambidexterity
10
社會責任、活動吸引力、涉入程度與成就感之研究-以賽鴿產業為例A Study on the Relationships among Social Responsibilities, Activity Attractiveness, Degree of Involvement, and Sense of Accomplishments Based on the Pigeon Racing Industry
11
收聽Podcast的影響因素與持續意圖之研究- 以科技接受與廣告價值模型為基礎The Study of Impact Factors and Continuance Intention About Podcast Usage：By Applying the Foundation for Tam and Advertising Value Model
12
企業社會責任對服務失誤歸因與補救滿意度的干擾效果The moderating effect of CSR on the relationship between service failure attribution and recovery satisfaction
13
消費者交易成本對知覺價值與持續使用意圖影響之跨國研究A Cross-National Study on the Influence of Consumer's Transaction Cost on Perceived Value and Continuance Use Intention
14
便利商店科技應用之投資效益評估： 以鮮食商品智慧型販賣機為例The Study of Investment Benefit Assessment Model of Technology Application for Convenience Stores : A Case of selling fresh food by Smart Vending Machines